‘Women Largam na Frente’ race debuts in Manaus

Manaus (AM) – Even before sunrise this Sunday (10), more than 1,200 women were already gathered in front of Manauara Shopping for the first edition of the “Mulheres Largam na Frente” race. The event, held by Manauara and Amazonas Shopping, part of the Allos group, brought together elite athletes, with specific categories for wheelchair users and people with visual impairments, and also welcomed hundreds of amateur runners. The event was marked by the celebration of female empowerment and has already established itself as a landmark in the city’s sporting calendar.

In addition to encouraging sports among women, the competition distributed R$12,000 in prizes in Manaus, as well as trophies and medals. Originating at Shopping Taboão, which is part of the Allos portfolio in São Paulo, the race has already become a tradition among the platform’s shopping malls. This month, editions of the race were held in shopping malls in the cities of Belém and Fortaleza.

The start and finish of the race took place at Manauara Shopping, with a complete structure to ensure comfort for the runners. Along the route, hydration points and firefighter support were offered. At the end of the test, a relaxation space was available, with massages to help participants recover. The awards ceremony also featured a live band, transforming the moment into a huge party.

Manauara Shopping’s Marketing Manager, Karla Henderson, highlights the importance of the race for the city. “These events promote health, well-being, integrate family and friends, reinforce women’s strength and journey in search of their place in society, in addition to boosting the local economy and attracting visitors to the region. Therefore, we are always committed to promoting inclusive initiatives like these, which strengthen Manauara Shopping’s ties with society, the strength of women and integration between people.”, she reinforces.

The Amazonas Shopping Marketing Manager, Ivanna Passos, highlights that the race was a success and a celebration of female union. “I’m sure this is a race that will join the city’s regular street racing calendar”, she points out.

Winners

The big winner of the race was Venezuelan Roselvys Del Valle, 29 years old, who completed the 6 km in an impressive 20 minutes, 29 seconds and 84 tenths. With more than 20 years dedicated to racing, she has lived in Brazil for 5 years, where she participates in the main professional competitions, and is proud to highlight that her presence on the podium is recurring. “I’m grateful to have first place. I hope to continue doing my best here,” she highlighted.

The race involved women of all abilities and physical conditions, and also had specific categories for wheelchair users and people with visual impairments. Marleide Sales, 50 years old, was the winner in the wheelchair category, and says that the race changed her life, bringing her quality of life. In addition to first place in the race, she won another great prize: the news that a shopping mall will sponsor her to participate in the 2024 Rio Marathon, in June. “It’s been almost two years since I started running. I train every day at the gym, from Monday to Friday, and I am present at every race. I already have so many trophies and medals, I don’t even know how many”, she celebrates.

Participants in the collaborator category and team competitions were also awarded prizes. The prizes to the winners were presented by superintendents Leonardo Moretti, from Manauara Shopping, and Rafael Saldanha, from Amazonas Shopping.

But not all participants were professionals. Among the amateur runners were lawyer Jade Amorim, second lady of Amazonas (she is married to the vice-governor of Amazonas, Tadeu de Souza). She says she is starting her career in racing as a way to have a better quality of life. “It was a fantastic experience to meet this group of women here who demonstrate strength. This race demonstrates a little that women are about life, their determination, their persistence,” she points out.

The final result and all information about the race will be available at

About Manauara Shopping

Opened in April 2009, Manauara Shopping’s theme is inspired by the fauna, flora and culture of the Amazon, represented in graphics, decoration, and furniture that are finished with colors and materials from local crafts. The “Meeting of the Waters” of the Negro and Solimões rivers, one of the biggest tourist attractions in Manaus, inspired the project’s logo and is represented on the building’s roof. With 47 thousand m² of GLA, it has 234 stores spread across its four floors: Buriti, Açaí, Tucumã and Castanheiras. In addition to 10 anchor stores, it has a wide leisure offer with UCI cinemas, Magic Games – a space for electronic games and entertainment – ​​and a theater with 600 seats. Manauara Shopping has the 2016 Certificate of Excellence, in the TripAdvisor Shopping category, for the good quality of the reviews it receives from customers and visitors and is in third place in the Tourist Spots category in the city of Manaus.

About Amazonas Shopping

Amazonas Shopping was the first large shopping center in the city of Manaus. Its inauguration was on November 7, 1991. The mall maintains an extensive calendar of entertainment and leisure for all ages and audiences. Amazonas Fashion is held, the biggest fashion show in the city; the Amazonas Beer Festival; Amazonas Food Festival; and one of the most traditional festivals in the city. It has more than 230 stores and major brands. Serves all audiences, in the most diverse segments. It has extensive customer service to ensure comfort and safety. It has a Family Space, with changing tables, an exclusive breastfeeding room, microwave, highchairs and children’s bathroom.

About ALLOS

We are the most innovative services, entertainment, lifestyle and shopping platform in Latin America. Our portfolio has 62 owned and managed shopping malls – a reference in all regions of the country, solution hubs for cities and destinations for coexistence and digital experience. We are also a great space of opportunities for retail and service entrepreneurs. We will continue working with the commitment to serve and delight our consumers and partners every day, promoting moments that delight and transform. Our new company is part of Bovespa’s Market Novo, with the highest level of Corporate Governance, and has initiatives with internationally recognized certifications, such as B3’s Sustainability Index (ISE) and the sector’s best assessment in the Carbon Disclosure Project (CDP), in addition of joining the UN Global Compact. The company was also recognized with the I-Diversa (B3) seal and the GHG Protocol gold seal.

*With information from consultancy

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