Flamengo is worth more than Corinthians and São Paulo combined

Flamengo is the most valuable brand in Brazilian football. This is what a survey carried out by Sports Value says, which carried out a Brand Valuation of the 30 most valuable football brands in the country.

According to the study, the Flamengo brand is worth R$1.9 billion. Palmeiras comes next with R$1.2 billion and Corinthians with R$1.1 billion in third place.

“Flamengo started to grow because it reduced its debt. He stops having huge liabilities and starts having more valuable assets. So he did the CT and today he is one of the biggest sellers of athletes in Brazil. He has a brand that is the most valuable and a valuable squad. The difference between Flamengo’s squad and second-placed Palmeiras is so big that this also explains their success even without having such a valuable asset, as is the case of not having a stadium in their assets”,

explained Amir Somoggi, founding partner of Sports Value, a sports marketing company, in an interview with CNN Esportes S/A.

Methodology

To arrive at the values, the criteria used by the study were:

• Consumer market potential: Here, the size of the crowd, consumption potential, geographic distribution, audience at games, audiences and digital engagement are taken into account.
• Sports potential: analysis of how much the club invests in players and the football department. Main team, youth categories, signings, player salaries, and coaching staff.
• Brand Recipes: how much each club managed to create concrete revenues, such as sponsorships, licensing, stadium, members and TV.

Check out the most valuable brands in Brazilian Football in 2023:

1. Flamengo – R$ 1.9 billion
2. Palmeiras – R$ 1.2 billion
3. Corinthians – R$1.1 billion
4. São Paulo – R$690 million
5. Atlético-MG – R$536 million
6. International – R$422 million
7. Santos – R$395 million
8. Fluminense – R$382 million
9. Athletico-PR – R$361 million
10. Grêmio – R$337 million
11. Fortaleza – R$287 million
12. Red Bull Bragantino – R$237 million
13. Botafogo – R$ 185 million
14. Ceará – R$155 million
15. Cruzeiro – R$ 149 million
16. Coritiba – R$ 136 million
17. América-MG – 135 million
18. Vasco da Gama – R$113 million
19. Goiás – R$99 million
20. Bahia – R$90 million
21. Cuiabá – R$83 million
22. Atlético-GO – R$75 million
23. Sport – R$57 million
24. Youth – R$54 million
25. Avaí – R$53 million
26. Guarani – R$17 million
27. Ponte Preta – R$ 13 million
28. Portuguesa-SP – R$9 million
29. Nautical – R$9 million
30. Santa Cruz – R$7 million

*With information from CNN Brasil

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