The company Coritiba FC for sale. Who gives more?

The news of the day: Treecorp Investimentos wants to transfer 45% of its shares in the football company Coritiba FC. Reason: a partner who has football as a business will make the club more competitive.

An interpretation of the fact and the reason delivers a logical conclusion: aware that football is a strange world, Treecorp wants to save its shares. And this will only be possible by attracting a shareholder who has football exclusively as a business.

I understand Treecorp. The result of the equation in football is like that of love: with passion in the stands as a fundamental element, it becomes inaccurate. The sum of 2 plus 2 does not equal four. You can even give five, but as a rule, the risk of giving 3, 2 or 1 is very high.

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Unlike any investment that is proposed to be made in the market, due to its corporate purpose, in football the risk cannot be measured. When you think things are on the right track, one ball that goes in or another that doesn’t go in changes everything. Being dependent on Faria Lima’s humor is one thing; Morisco’s saves or Damião’s goals, it’s something else.

Treecorp is being honest with the lame fans.

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