Paranaense returns to pay TV in NSports’ “national” strategy

Out of the pay television grid for five years, the Paraná Championship returns to national prominence starting this Wednesday (17), in the premiere of the 2024 edition, with the broadcast of Andraus x Athleticoat 8pm, in Vila Capanema.

Home of State streaming since 2022, the NSports The YouTube bubble and the platform itself burst to also operate with a linear channel on the country’s main pay TV operators. In January, due to operational adjustments, only in Sky. In February, also in Clear It is Alive.

“Migrating to cable TV means you have to have 24-hour linear programming. It’s a big step forward, I have no doubt. The guy from outside the state will also be able to be interested in Paranaense”, explains the journalist from Curitiba Napoleon de Almeidaowner of the beloved “Ruralzão” in NSports.

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Despite the criticism that the state competitions raise in relation to the low technical level of the disputes, the broadcast of Paranaense is part of a strategy to increase the national reach of NSports.

A scenario that, consequently, enhances the competition: there is greater exposure of athletes, clubs and sponsors, even in Athletico and Coritiba matches that, eventually, end up being retransmitted as reruns in the program due to agreements with the clubs.

By contract, Rede Furacão has exclusive rights to show all Rubro-Negro matches live at the Ligga Arena. TV Coxa Prime will show Alviverde’s first four away games without competition, as well as any away matches in the quarter-finals and semi-finals. On open television, TV Paraná Tourism will also show one game per round.

“As I’m from Paraná, I know the Atletiba rivalry very well, as well as the rivalries in the interior, so for me it has a special taste. My work as a narrator is not necessarily linked to the technical capacity of the teams. We transmit it through the bond that fans have with the shirts… The State Championship is the moment when you look into the local culture”, concludes Napoleão.