Makeup artists cannot charge brides more; understand – 01/26/2024 – Balance

This week, the story of Bruna Eloísa went viral on social media, a beautician who didn’t say she was a bride to pay less for makeup for her big day – and, as a result, was accused of being a scammer by the beauty professional.

In a video published on her Tiktok profile, Bruna says that she did market research on prices and came to the conclusion that the service aimed at brides was more expensive than makeup for other social events, which led her to omit the “detail ” that the makeup was for her wedding.

“I can’t and didn’t want to pay for a bridal package, I just wanted makeup,” she reported, stating that the services offered to brides are overpriced.

In a video response published on the same platform, makeup artist Jeyce Gonçalves de Abrantes claims to have felt “injured” by her client’s lie.

But, after all, is there right and wrong in this situation? For lawyer Caio de Luccas, professor of consumer law and president of the Consumer Protection Commission of the OAB/SP subsection, if the product is the same – with the same technique, production time and input, for example – the value to be charged must be equal.

“What takes into consideration is the provision of the service. If the makeup is the same, it is not because it is the bride or bridesmaid, that values ​​are different. So the thought is, the service to be provided is the same for the bridesmaid, for the bride? Yes. So it’s full makeup that we want, so the prices are the same”, he points out.

Edgard Prado Pires, lawyer and master’s student in law at USP (University of São Paulo), points out that there may be exceptions if the professional is specialized and needs to add the cost of risk to her image in value.

“In the case of the bride, it is a professional risk that is involved in a very specific business, which would even justify, in my opinion, charging a different amount for an identical service, especially if the makeup artist had informed the public that she only performs this makeup. In this case there is a pricing for this additional, professional risk that she is assuming”, he states.

A Sheet consulted five beauty salons in São Paulo to check prices for available makeup services. Of all the establishments consulted, only one said they would accept services for brides for the price of formal makeup, outside of a “bride’s day” package.

The average price for the bride’s beauty in special packages was R$1390, while for other types of social makeup, which only involve face painting, it was R$600. The most expensive “bride’s day” service , which includes a makeup and hairstyle test, post-ceremony touch-up, personal color analysis, robe and lipstick, costs up to R$6,000.

Makeup artist Abner Matias, specialized in bridal beauty, states that the service is more expensive as it is a specialized technique, which involves products designed to withstand various situations that can occur at events such as weddings.

“It’s the price of the professional, there is expertise and career at stake”, he says. “For example, there are hair and makeup tests. There is a whole production, in addition to the emotional, as nothing can go wrong on the day.” Matias uses as an example a comparison between the makeup service and the wedding dress, which is usually more expensive than the common versions.

Was there defamation?

The lawyers claim that there was no criminal conduct on the part of the bride in lying about the purpose of the service and, as the makeup artist was not mentioned in Bruna’s videos, the professional is also not entitled to compensation for moral damages.

“The makeup artist who went public. Your right is only violated when the word is directly directed at you. The consumer in her statement did not direct and gave no indication of demonstrating who the makeup artist was, in this case, she has no do”, says Luccas.

The lawyer says that the relationship between the service provider and the consumer is based on objective good faith, which is based on the principle that neither party has the intention of harming the other. The supplier has the obligation to deliver the contracted service, and if, in this case, the consumer did not make it clear that the makeup was for the wedding, the professional is not obliged to assume, especially if the option was for a more affordable service.

“From the moment a supplier disagrees with a consumer, they have to seek legal channels to express their indignation, seeking legal channels, be it Procon, consumer.gov or even filing a lawsuit” , complete.

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