How mobile apps are transforming sports betting

Evolution of games

In the midst of this positive scenario for sports betting, we have mobile applications making bettors’ lives much easier

Betting houses are on the rise in Brazil and around the world. Since they were legalized in 2018 by the Brazilian government, an activity has only grown in the country. And now in 2023, with the government regulating companies in the sector, the sector will become more transparent and trustworthy.

Which tends to lead to greater public support. In the midst of this positive scenario for sports betting, we have mobile applications making bettors’ lives much easier.

Platforms are striving to develop the best betting applications and win over customers. In fact, the mobile betting sector is the most important for bookmakers and in this article we will explain why.

Some interesting facts about the mobile industry

According to the Exame article published on May 11, 2023, Brazil is among the 5 countries with the highest number of smartphones. There are around 118 million users. The interesting thing is that many users have more than one smartphone.

This is what an FGV study published by CNN Brasil and many other media outlets shows: Brazil has more smartphones than inhabitants.

From this it is already clear why the mobile market is so important for the sports betting industry. It’s just a matter of logic, it’s easier to find people who don’t have computers than people who don’t have smartphones.

But there are still other reasons why mobile is so important for sports betting, check them out below.

Sports betting on mobile devices is much more convenient

With a few taps on the smartphone screen, bettors can access their favorite bookmaker and check how a match is unfolding. And they do it at home, on the subway, on the way to work, in between college classes and so on.

The possibilities are endless, it is simply more convenient to use mobile devices to handle bets than taking time to sit down, turn on the computer, etc.

Real-time action

Sports betting is quite dynamic. The odds for an event can change over time before the match even starts. Things get even faster with live betting.

The odds can change radically in a matter of seconds. An important player gets injured, the underdog team takes the lead and boom! The odds change and the favorite is no longer so favorite.

To deal with this characteristic of betting, convenience and speed are required to access information. This is precisely what mobile applications offer bettors, as we have already mentioned.

24-hour access is a big advantage

The majority of bettors are ordinary people, people who have work and other obligations in their daily lives. They don’t want to be limited to a computer to place their bets.

It is much more advantageous to have access to bets 24 hours a day, any day of the week. And since the average person, the typical Brazilian, usually has their smartphone nearby for most of their day, this public interest in mobile versions of betting houses makes perfect sense.

Bookmakers are completely mobile-ready

As much as mobile apps are very convenient and interesting for the public, not all bookmakers offer apps. This happens because of stores like Google Play and App Store.

These stores are not very betting friendly and do not allow betting apps on their platforms. To get around this, many bookmakers offer in-house apps. These are applications that can be downloaded directly from the website.

Installing apps this way requires a bit of technical knowledge. Because of this, avoiding any inconvenience for end users, practically all bookmakers offer responsive websites.

A responsive website is a regular website that works perfectly on any device. Whether it’s mobile or not. No matter the screen size, the website will fit perfectly on the user’s device.

This way, the bettor only needs a web browser and internet access to access a platform, place as many bets as they want, check odds, contact customer service, etc.

Final considerations

The world is embracing the mobile market with increasing force. At this point it would be a mistake to say that mobile applications are the future. The truth is that they are already very well determined in people’s daily lives.

And this is true for sports betting and many other segments. A betting platform that does not offer a good mobile experience for its customers is doomed to fail.

Read more:

What new features does the new sports betting MP bring to the sector?

Experts discuss impacts of sports betting regulation on players

Mobile applications and their impact on casino membership