Financial Times announces AI tool for diversity – 09/22/2023 – Novo em Folha

The British newspaper Financial Times, through its media strategy consultancy, FT Strategies, announced the creation of the FT Diversify tool. The objective of the project is to use artificial intelligence to promote diversity in journalistic content.

Using intelligent algorithms through machine learning, FT Diversify promises to carry out an analysis of published material, looking for prejudiced statements and unconscious biases.

The program aims to analyze the tone and language used, as well as the sources and images published. The idea is that the process is rigorous, but quick and objective, so as not to disrupt production.

In addition, the tool will provide personalized recommendations to improve content based on what was evaluated and existing analytical data. The program will also send reminders about diversity while writing texts.

Some examples of guidance provided by the platform are: “You need to diversify your sources. 92% of quotes were attributed to men” or “You need to increase the diversity of photos, only 6% of images contain women”. The report also makes suggestions such as: “Technology and opinion topics performed worse, try to increase the diversity of employees in these areas.”

Another function will be the comparison of diversity metrics in different periods, enabling an assessment of performance improvement. It will also be possible to monitor a report on how the content is reaching different audiences, especially underrepresented groups.

The platform was created with a focus on gender diversity, but plans to expand its functionalities to other dimensions and markers of diversity.

The tool will be used as an extension in the internet browser. The creators promise quick and hassle-free setup.

FT Diversify will be launched soon. The newspaper opened a waiting list for those interested in having access when the platform is available. The listing will also allow a three-month free trial. The price of the service has not yet been disclosed.

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