Whiskey and clothing brands tried to stop ostentatious funk clips, reveals Kondzilla

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Johnnie Walker fought to remove ‘Como é bom ser vida loka’, a clip that marked the phase of ostentatious funk in São Paulo, revealed the director in an interview. MC Rodolfinho in the video for ‘Como é bom ser vida loka’, from 2012, which Johnnie Walker tried to remove from the air, according to director Kondzilla Disclosure Whiskey and clothing brands tried to stop ostentatious funk clips at the height of the phenomenon, at the beginning of past decade, director Kondzilla revealed in an interview excerpt released by his production company. Johnnie Walker, a Scottish whiskey brand, ordered the removal of the video for “Como é bom ser vida loka”, by MC Rodolfinho, one of the most important songs in funk ostentação, said Kondzilla. The company “told us to take this clip off the air, because we didn’t want them to associate their drink with our audience”, says the director. The 2012 clip is still on air, on MC Rodolfinho’s channel, with 33 million views. Ostentação funk was the first branch of São Paulo funk to become a national phenomenon. In 2012, g1 explained how artists became successful extolling luxury items in songs and clips, of which Kondzilla was the main creator. Kondzilla now reveals that, behind the scenes, brands exalted by the artists tried to disassociate themselves from them. “The ones who hit the dirtiest with funk were Reserva, Lacoste and Johnnie Walker”, says Kondzilla. Today, several Brazilian MCs have contracts as poster boys for international brands, such as Hariel, who has already done advertisements for Lacoste and KayBlack, for Hugo Boss. “Johnnie Waker has to thank us, put a saint there”, says Buiu Frenesi, director of artistic and repertoire of GR6, who also participates in the interview. “Absolutely,” says Kondzilla. “Today it is starting to change a little”, says Tico Fernandes, Kondzilla’s creative director. See below: Initial plugin text

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