Universal Music and TikTok cannot reach an agreement and the record company announces the removal of songs from the platform

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According to the record company, the Chinese platform ‘tries to build a business based on music without paying a fair price’. Taylor Swift, Justin Bieber and Harry Styles are some of Universal Music’s artists Reproduction/Instagram Universal Music Group (UMG) will no longer license its content for TikTok and TikTok Music services. The record label announced this Tuesday (30) that its agreement with the social media platform has not been renewed. From Livinho to Rosalía, what is the factory of early hits, songs that go viral before their release? Pop in a hurry: new hits shrink, and old songs come back in accelerated versions Among the artists in the label’s catalog are Taylor Swift, Justin Bieber, The Weeknd, Drake, Billie Eilish, Harry Styles, Bod Dylan and Adele. UMG has been pushing TikTok for appropriate compensation for artists and songwriters in its contract renewal discussions, among other things, it said in a letter addressed to its community of artists and songwriters. If UMG doesn’t reach a deal with TikTok, all of its music will be removed from the service once the deal expires on Wednesday, a UMG spokesperson said. In its letter, UMG accused TikTok of “trying to build a business based on music, without paying fair value for music.” Universal Music announces it will remove songs from the Chinese platform Dado Ruvic/Reuters UMG said TikTok proposed paying artists and songwriters a fee that is a “fraction of the fee” that major social platforms in a similar situation pay. Also on Tuesday, Tiktok declared, in a statement, that the record company’s allegations are false. “It is sad and disappointing that Universal Music Group has placed its own greed above the interests of its artists and songwriters,” says the Chinese platform’s statement. “Despite Universal’s false narrative and rhetoric, the fact is that they have chosen to abandon the powerful support of a platform with over billions of users that serves as a free vehicle for promoting and discovering their talent. TikTok has managed to reach agreements of ‘artist first’ with all other record labels and publishers. Clearly, Universal’s selfish actions do not serve the best interests of artists, songwriters and fans.” The platform only accounts for about 1% of UMG’s total revenue, the label said. The company reached an agreement with TikTok in February 2021, which allowed the app’s users to embed clips from UMG’s music catalog into their videos.

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