R$ 327 million: This is the amount that bookmakers invest in Brazilian teams as a new level for football

These are companies that operate in the sports betting market, allowing bettors to make their guesses in different games and competitions to have fun and, on top of that, to be able to profit from it.

In short, each guess has a odd, which is the probability of that event happening. The relationship is inversely proportional: the smaller the probability of that becoming reality, the greater the odds.

Let’s take as an example a game between the leader of the Brasileirão and the bottom. The leader is doing very well, coming from three straight victories and playing at home. The flashlight, in turn, tied one game and lost the other two and, on top of that, is missing the best player.

Given this scenario, it is clear that the leader of the championship is the favorite. Therefore, the hunches that favor your victory are much less risky – and the odds will be smaller.

On the other hand, betting on favorable results for the last-placed team to win is quite risky, which leads to odds up there. Those who bet on them run a lot of risk, but can have a very expressive financial return.

Some odds Hypotheticals for the outcome of this game would be as follows:

• Leader win: 1.34
• A tie: 2.56
• Lantern win: 5.12

If someone bets R$ 10 and guesses correctly, the financial return would be as follows for each case:

• Leader win: BRL 13.40
• A tie: BRL 25.60
• Lantern win: BRL 51.20

It is possible to bet on different markets, that is, several events in a match, such as the following:

• match result
• Partial result of each half
• number of cards
• Number of corners
• Which team will score the first goal
• Which player will score goal
• What time of the game will the goal be scored?
• How many shots on goal a team will have, among others.

There are many possibilities that allow bettors to find what they like the most and thus combine fun with the possibility of making a profit.

This market is being successful here in Brazil. Data from BNL Data show that the estimated revenue from sports betting here in the country in 2023 is BRL 12 billion – an increase of 71% compared to the BRL 7 billion billed in 2020.

Public adoption is also on the rise. According to Paraná Pesquisas, 14.5% of Brazilians aged 16 or over have already made a sports bet online, a number that only tends to increase over time.

After contextualizing, it is time to check in more detail the great investment made by sports betting sites in football teams here in Brazil.

Of the 20 teams that are in Serie A of the Brazilian Championship, only Cuiabá has no link with any bookmaker. All others are sponsored by one, and below is the amount received by these teams:

• America-MG: BRL 12 million
• Athletico-PR: BRL 16.7 million
• Atlético-MG: BRL 15 million
• Bahia: BRL 16.7 million
• Botafogo: BRL 27.4 million
• Bragantino: BRL 5 million
• Corinthians: BRL 35 million
• Coritiba: undisclosed amount
• Cruise: BRL 25 million
• Cuiabá: –
• Flamengo: BRL 24 million
• Fluminense: BRL 7.5 million
• Strength: BRL 20 million
• Goiás: BRL 5 million
• Guild: BRL 22 million
• International: BRL 24 million
• Palm trees: BRL 8 million
• Saints: BRL 15 million
• São Paulo: BRL 27 million
• Basque: BRL 22 million
• Total: BRL 327 million

Taking an X-ray, we can identify which are the teams that received the most investments from sports betting sites:

• Corinthians: 35 million
• Botafogo: BRL 27.4 million
• Cruise: 25 million
• Flamengo and International: BRL 24 million (each)
• Guild: BRL 22 million

In addition, there is other interesting information in this list of bookmakers and Brazilian teams:

• In 12 of the 20 teams, sports betting sites occupy the sponsorship master of the uniform, that is, the one that appears with greater prominence – and consequently is usually negotiated for the greater value of the uniform.
• the sponsorships master of the uniforms of all Serie A teams add up to R$ 356.4 million. Of these, more than BRL 200 million are from sports betting sites, that is, more than 56% of all money raised in sponsorships master comes from sports betting houses.
• 100% of Serie B clubs are sponsored by sportsbooks.
• In Serie C, 60% of the teams are sponsored by sportsbooks.
• In total, between Series A, B and C, 51 teams out of 60 are sponsored by sports betting sites, which is equivalent to 85% of the teams in the three main divisions of Brazilian football.

It is undeniable that high-performance sport requires a good financial investment. This is necessary for hiring new players, maintaining the youth teams, investing in the training center and so on.

With the strengthening of sports betting sites in Brazil, the tendency is for everyone to benefit. Bookmakers will have more customers, football clubs will receive more investment and punters will be able to earn money from it.

And within this whole universe, the content published by some portals that give tips on sports betting, help to educate the bettor and understand more about statistics.

When you have a championship composed of teams with more access to investment, the result is also a better tournament, with more disputed games, which tend to have a greater audience and, consequently, attract more investments.

This is a virtuous circle that will only continue to feed back, for the good of all involved, and bookmakers will be even greater protagonists in this scenario that can so much benefit the beloved Breton sport in Tupiniquin lands.

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