PSDB hires consultancy to try to rebuild the party – 04/29/2023 – Panel
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The PSDB hired a consultancy to carry out a “purposeful diagnosis” about the future of the party, which declined after last year’s election and is seeking to rebuild.
The work is in charge of Irina Bullara, former president of RenovaBR, a group that seeks new leaders in politics.
The consultancy was hired by decision of the national president of the party, the governor of Rio Grande do Sul, Eduardo Leite, who took over the party with the speech to renew the toucan image. The cost was not announced.
120 leaders of the PSDB in Brazil were selected, among federal and state deputies, senators and party leaders, who are being sought for individual conversations.
“The purpose of these interviews is to listen to the leaders about the party’s vision in the past, present and future. The questions are the same so that we can consolidate this information into propositional diagnoses”, says an email sent to the chosen toucans.
The idea is for the consultancy’s diagnosis to be ready by the second half of the year.
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