Lula’s engagement on social networks decreases in the 1st half, says website
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President Luiz Inacio Lula da Silva’s (PT) engagement on social networks decreased by 56% after the first six months of government, compared to the previous semester, from July to December 2022, according to the website Poder360, based on a analysis performed by data company Bites.
According to the survey carried out on Twitter, Facebook and Instagram platforms, in addition to the reduction in interactions, the number of posts on Lula’s profiles decreased by 31%. The number of interactions per post went from 72.8 thousand to 47.2 thousand, a reduction of 36%.
“The absence of a structured strategy on the part of the federal government’s communication area reflects this performance of the president within the digital universe”, evaluated Manoel Fernandes, director of Bites, to Poder360.
He also made a comparison with the first half of the government of former President Jair Bolsonaro, who managed to increase his engagement on social networks by 23% during his first six months at the Palácio do Planalto, in 2019. to 140 thousand.
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