Jaguar and Land Rover invest R$5.9 million in reusing batteries for electric cars – 01/31/2024 – Market

JLR Brasil, which represents the Jaguar and Land Rover brands, is investing in a battery repair, reuse and recycling program for electrified cars. The initial value is US$1.2 million (R$5.94 million).

The work is carried out in partnership with the startup Energy Source, located in the city of São João da Boa Vista (interior of São Paulo).

The partnership with JLR Brasil foresees the expansion of solutions to other markets. Representatives from the startup have already been to the United Kingdom to show the actions developed in Brazil.

JLR Brasil was the group’s first innovation hub outside England. “It’s a smaller market, which allows for more controlled risks, and what is done here can be used globally”, says João Oliveira, president of JLR in Brazil and Latin America.

In the reuse phase, batteries can be used to store solar or wind energy, for example. In recycling, materials are separated and, if possible, reused in new components.

The JLR group is undergoing a restructuring process. The automaker, which turned 75 years old in 2023, plans to produce electric cars at the Itatiaia (RJ) factory.

In addition to serving the national market, the idea is to transform the Brazilian unit into an export hub for the United States.

Opened in 2016, the Itatiaia production line is one of the company’s most modern in the world, but has never exceeded 10% of its capacity. If it operated in three shifts, it would be possible to assemble 50,000 vehicles per year.

The automaker brings together the Range Rover, Defender, Jaguar and Discovery brands. One of the company’s goals is to reduce greenhouse gas emissions by 46% across all its operations. The plan includes the launch of nine electric cars by 2030.