Buenos Aires launches offensive to attract Brazilian athletes – 08/05/2023 – Na Corrida

Let’s face it, the package is seductive.

The exchange rate is favorable, and the real buys more in Argentina than here in Brazil. If you have dollars saved, even better – carry them in your wallet and watch the multiplication of banknotes happen right before your eyes.

But the advantages for Brazilian tourists visiting Buenos Aires are not just financial. A walk through the avenues of the Argentine capital reveals tree-lined streets, wide sidewalks and classic architecture, refreshing for eyes accustomed to the boring buildings of São Paulo, for example. There you can eat well and drink even better. To tie it all together, Buenos Aires is a safer city than the average Brazilian metropolis.

Brazilians love Buenos Aires. Just look at the numbers. Last month, 65,000 Brazilian tourists landed in the Argentine capital, 50% more than North Americans and three times more than Uruguayans. In the ranking of cities that most take people to Buenos Aires, São Paulo is first, and Rio de Janeiro is third – Santiago, Chile, appears between the two.

It’s a lot of people, but there’s room to grow. The tourism development office Visit Buenos Aires launched last week an offensive to attract a specific niche of Brazilian tourists: athletes.

If you stop to think about it, it makes sense to see Buenos Aires as an inviting city for sports. In addition to the reasons already mentioned above, the Argentine capital also offers the athlete a mild climate and reasonably flat streets – an encouragement for those who are used to pirambeiras in São Paulo, Belo Horizonte or Curitiba.

Of all the sporting events in Buenos Aires, the international marathon is certainly the best known to Brazilian runners. Almost 10% of the approximately 10,000 competitors are Brazilian – by far the largest group among foreigners. The race, which takes place in September, passes through the main tourist attractions of the city – from Palermo to Puerto Madero. Let the marathon runner who never dreamed of running the race in Buenos Aires throw his first pair of shoes.

Less known, and perhaps with the greatest potential to attract Brazilians is the Buenos Aires Half Marathon. The race takes place in August, that is, with that pleasant chill at the start, and brings together 20,000 people – 4% of these are Brazilians. For those who want to reconcile tourism and running, the half marathon is the best option, as the chances of the athlete becoming exhausted after the race are lower.

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For cyclists, there will be the first edition of Gran Fondo Argentina, a competition scheduled for June 18th. The competition is much more democratic than the average cycling event. In order to also attract the casual athlete, in addition to road bikes, participants will be able to compete with mountain bikes. It is open to athletes aged 16 and over, and offers two circuit options — 90 km and 45 km. That is, you can arrive in the city the day before, rent a bike and participate in the race the next day.

And for those who don’t like just running or cycling, Buenos Aires will host Ironman competitions. The organization’s expectation is to bring together 1,700 athletes on September 17 for a competition of 5150 – that is, a shorter version of the triathlon franchise. The Ironman 70.3 challenge is expected to receive around 1,400 on October 29th.

And you? Have you already taken or intend to take a test in Buenos Aires? Tell me in the comments below or write to me at [email protected]. You can also find me on instagram @rodrigofloresnacorrida.

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