Bets Series in Brazil takes an X-ray of the betting phenomenon – 01/13/2024 – Sport

The profusion of online sports betting sites in Brazil is the subject of the Bets no Brasil series of reports, which Sheet published from this Saturday (13). The X-ray shows the scope of this type of practice, the social and economic impacts with the spread of online gambling, such as risks with addictions among minors, in addition to business interests and cases under investigation.

The name bet, which dominates the main brands operating in the sector in the country, comes from the English “to bet”. Online business took off in Brazil following a 2018 law, which allowed online houses to operate.

From then on, betting advertisements began to dominate open TV, especially during football games. Social networks were flooded with advertisements, made viral by the actions of famous influencers.

This increase in the number of betting houses aimed at the Brazilian public exploded without clear rules for action and supervision. This occurred outside of definitive regulation, which was stopped during the four years of the Jair Bolsonaro (PL) government.

At the same time, cases of fraud in sports results began to appear and also reports of websites that were a type of casino.

The Lula (PT) government started working on regulations last year. A new law has already been approved to define the taxation and operation of companies, which must also be accredited to operate in Brazil — currently, those who offer online betting in the country are based abroad.

The series of reports breaks down unprecedented Datafolha research data on the topic, in addition to providing expert assessments, reports from gamblers and gaming addicts. There are still behind-the-scenes investigations underway, into the profile of companies seeking to operate in this market and also into the next steps of regulation.