After the death of a fan at a Taylor Swift concert, T4F CEO apologizes and talks about new practices and learning

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Serafim Abreu, representative of the company responsible for the singer’s shows in the country, recorded a video in which he lamented Ana Clara’s death and said he was available to provide assistance to the family. After the death of a fan at a concert, T4F’s CEO apologizes and talks about new practices Almost a week after the death of a fan during Taylor Swift’s first concert in Rio de Janeiro, T4F, the company responsible for the singer’s shows in the country, took a stance on what happened. In a video lasting just over two minutes, Serafim Abreu, CEO of the company, spoke about the recent events related to the singer’s show, said that T4F will have new practices for days of extreme heat, lamented the death of Ana Clara and declared that the company is available to assist the family in any way necessary. Ana Clara had a cardiorespiratory arrest at Taylor’s show, which took place on Friday (17), in Rio de Janeiro. Serafim Abreu also stated that Taylor’s presentations in São Paulo, which begin this Friday (24), will follow “the new position of the authorities. Flexible plastic water bottles are allowed, in addition to disposable water cups that have always been released.” Fan who died at Taylor Swift concert was 23 years old and dreamed of meeting the singer Read the full statement: Taylor Swift surprised by Engenhão packed at 1st show in Rio Stephanie Rodrigues/g1 “Hello everyone, I’m Serafim Abreu, CEO of Time For Fun. I decided to record this video to speak directly to our consumers, partners, fans and the general public about the events of Taylor Swift’s tour in Rio de Janeiro. We know the enormous responsibility we have in organizing an event of this size, for We do not spare efforts and resources to always follow the best global sector practices to guarantee comfort and safety for everyone. Even so, we faced days of extreme heat last weekend in Rio de Janeiro, with an unprecedentedly high thermal sensation Yes, we recognize that we could have taken some additional alternative actions to all the others we did, such as: creating shaded areas in external areas; changing the time of the initially scheduled shows; Place greater emphasis on allowing people to bring disposable water cups. This learning made us incorporate new practices for events on days of extreme heat, as we did immediately in the following shows. We know that with the climate changes we are experiencing, these episodes will be increasingly frequent. We also understand that every sector needs to rethink its actions in light of this new reality. Anyway, I want to apologize to everyone who didn’t have the best experience possible. Delivering the best event will always be our commitment. I also apologize for the delay in holding this public demonstration, as our focus was on incorporating the lessons we learned. Unfortunately, for the first time in more than 40 years of operation, we had a fatality at an event organized by Time For Fun. We are absolutely devastated, very saddened by the loss of young Ana Clara. Despite the prompt care and all the efforts made by the medical teams at the event and at the hospital. To Ana Clara’s family, I want to express our most sincere condolences. I express here, now publicly, our willingness to provide assistance in any way necessary, as we have already said directly to the family members and to the lawyer who represents them over the phone, in writing, since the incident. We understand the deep pain of this irreparable loss. We respect the family’s privacy and once again reinforce our willingness to collaborate. I also want to assure all the fans attending the Taylor Swift concert in São Paulo that we are working to provide an exciting and memorable night. For the Allianz Parque shows, we follow the new position of the authorities. Flexible plastic water bottles are allowed, in addition to the disposable water cups that have always been released. All guidelines for the show will be widely publicized on our networks so that everyone can have the best experience possible. Thank you very much.” Ana Clara Benevides Jornal Nacional/Reproduction Semana Pop recalls Taylor Swift’s unusual visit to Brazil in 2012

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