Vibrant colors, a flower that resembles a ‘cat’s paw’ and plants for pets: see what’s new at the biggest floriculture fair in Brazil

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Free event in Santo Antônio de Posse (SP) brings together 166 exhibitors between Thursday (21) and Friday (22), and is responsible for up to 80% of producers’ sales for Mother’s Day, the sector’s main date. Launches of plants and flowers that will be presented at the largest floriculture fair in Brazil, in Santo Antônio de Posse (SP), starting this Thursday (21) Arte/g1 Gerberas with vibrant colors, new varieties of the famous roses, carnations and ribs- from-adam, decorative flowers that resemble “cat paws” and even exclusive plants for pets. There are several new developments in the floriculture market that will be presented at the 27th Veiling Market, which takes place between Thursday (21) and Friday (22), in Santo Antônio de Posse (SP). The event, which brings together 166 exhibitors from the largest cooperative in the sector in Brazil, has free entry – to participate, simply register on the website. 📲 Join the g1 Campinas channel on WhatsApp The projection is that exhibitors will negotiate up to 80% of their products for Mother’s Day, the sector’s main date, in addition to already closing agreements for Valentine’s Day. “There is a large volume for Mother’s Day, but producers reserve up to 30% for the daily auction. They also take the opportunity to do early business for Valentine’s Day. As the date in Brazil falls in winter, a time when production drops , they are already able to secure business”, explains Thamara D’Angieri, Veiling’s marketing manager. 🌷🌵🌿 Launches Joybera Gerberas, a variety of potted flower that presents more intense and vibrant colors Disclosure/Veiling Market Veiling Market marks the launch of products for the year aimed at representatives of the sector before presentations at fairs aimed at consumers, like Expoflora, and allows them to supply themselves with the flowers and plants that reach the market. Among the highlights for this year are the Joybera gerberas, a variety of potted flower that presents, in addition to a greater number of buds and flowers, more intense and vibrant colors. “The gerbera has made a comeback. Ten years ago it had a decline, ended up being replaced by other varieties, but it came back with a bang in Europe last year, with genetic improvement and a happier, more fun feel”, explains Thamara. Another highlight is the Vime Salix Discolos, a plant from the same willow family that draws attention for the fuzzy flowers that appear on the branches, resembling “kitten paws”, and with high durability. Its focus is the decoration market, especially interior designers. Launching with a focus on decoration, Vime Salix Discolos draws attention for its fuzzy flowers that resemble “kittens’ paws” Disclosure/Veiling Market 🌹 Famous and ‘beloved’ The flower market always seeks to innovate and present varieties and improvements to products that are already beloved of the public. As are the new versions of roses, like Steffi, and carnations, more resistant and with more attractive colors. Furthermore, there is a whole improvement to serve a range of consumers that gained strength during the Covid-19 pandemic, who seek to improve and brighten living and working spaces, making them more welcoming. Grenenshot Carnation, a new variety that will be presented at the largest plant and flower fair in Brazil Disclosure/Veiling Market In this concept, among the new features are new varieties of aglaonema, with greater durability and new colors. “It’s a plant that isn’t that difficult to care for. It doesn’t support direct sun, so it’s good to have indoors, it brings references to grandma’s houses, of cosiness, that carry affectionate memories”, explains Thamara. 🤳🏼 Bomb on the internet One of the new features this year is the Monstera Thai Contelation, a new variety of the plant known as Adam’s rib, which has become a rage in recent years – there is even a trend with the hashtag #monsteramonday, in that collectors share and encourage planting. A variety of the plant known as adam’s rib, Monstera Thai Contelation will be presented at the 27th Veiling Market Disclosure/Veiling Market 🐶🐱 For pets Among the new features at Veiling Market are four exclusive ornamental plants for pets, all edible and certified organic product. They are Nepeta Cataria, Aveia, Zea Mays and Milho Aveia Millet. “These are edible products, without the use of pesticides, that were included in the mix to be sold at Veiling. They arrive to reinforce the concept of urban jungle, which is still going strong”, explains Thamara. Projecting the future Marketing Manager, Thamara D’Angieri highlights that the fair also presents perspectives for the furuto, with the presence of at least 15 developers who will present to producers what should come to the market in the next 10 years. “The producer is always thinking ahead. He is now planting for Mother’s Day 2026, and already buying seedlings for 2028. It’s a job to understand, read the market, including fashion, to anticipate trends, colors “, he explains. Thamara remembers that some crops have a production time of up to three years, as is the case with some orchids. “That’s why we have an area to study trends, which includes the design of vases, furniture, and also attracts interior designers”, he adds. Service 27th Veiling Market Date: March 21st and 22nd Time: Thursday, from 8am to 6pm, and Friday, from 8am to 4pm Location: Cooperativa Veiling Holambra, Rodovia SP-107, km 27 – Santo Antônio de Posse Registration: free on the website VIDEOS: everything about Campinas and the region See more news from the region on g1 Campinas

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