Vanessa Lopes: who is the influencer with more than 30 million followers who left ‘BBB 24’

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Participant of the reality show left confinement this Friday. Vanessa Lopes on ‘BBB 24’ Reproduction/Globo After creating a series of conspiracy theories, crying frequently and confronting the other BBB24 participants, influencer Vanessa Lopes pressed the exit button from confinement and left the reality show this Friday ( 19). In recent days, Vanessa has become one of the most talked about topics on social network ‘X’, Twitter. Internet users questioned the mental health of the now ex-BBB member and even the influencer’s parents took a stand on the networks. 📺 “BBB 24″ videos: watch the most viewed of the day Who is Vanessa Lopes? Meet Vanessa Lopes, a tiktoker who already has almost 1 billion likes Vanessa Lopes, from Brasilia, is 22 years old, but was raised in Recife, Pernambuco. She is a dancer and content creator, and has more than 30 million followers on her social media. As a hobby, she started recording dancing videos at age 13. The content spread across the internet and, today, in addition to viral choreographies, it stands out for publications about makeup, fitness and family routine. “I like to throw myself into everything that comes my way,” she says. Last year, in an interview with g1, Vanessa described herself as a communicative and sociable woman. According to her, reading books on Psychology and studying the human mind are among her hobbies. Famous before Tik Tok Billionaire business: why do many still say that influencers are not ‘serious work’? Vanessa’s story with TikTok began before the app itself existed. In 2014, at the age of 13, she maintained a profile on the now-defunct Musical.ly, a platform where users recorded and posted videos lasting 15 seconds to one minute, accompanied by music. The Musical.ly profile was created in 2014 and sold to ByteDance in 2017, where it gained the name TikTok. With the sale, all people registered on Musical.ly were automatically integrated into the Chinese social network. “For me, it was as if I hadn’t changed. I’ve been recording content in the TikTok style since I was 13 years old”, summarizes Vanessa. She continued recording, simply because she had fun with the activity, which allowed her to practice what’s known as belly dancing. “I did a lot of belly dancing, I got references from the girls that were famous in France, in Spain.” At that time, ten years ago, Vanessa was still in high school and used the app to communicate with friends. She posted three times a month: “I rarely recorded, when I remembered, for friends and see.” The fun began to take on a serious look with the start of the pandemic, when Vanessa was already in advertising school. With more free time on her hands, she created a production schedule. “I started waking up early and recording. I made four or five tiktoks a day and posted them.” This is how her relationship with the app began to change. She says that, even without realizing it, she was already in the habit of paying attention to how the platform works. “I saw a lot of content, what was going viral, what I thought was cool, what my friends and the people I followed were doing,” she says. The dancer continued this routine for three months until she was found by Chango Digital, the agency that represents her to this day. The contract was signed with the company in 2020 and, thus, TikTok became a source of income and a showcase that led it to be seen by different brands. From then on, all the contracts she signed for advertising passed – and still pass – through the hands of her father and the agency. “They have their percentage (in contracts) and I have mine”, says Vanessa. When what until then was fun turned into work, reconciling college with her recording routine proved unfeasible and she dropped out of her advertising course to dedicate herself exclusively to her new occupation. Algorithm and mental health In an interview with g1, Vanessa Lopes even said that the production and posting routine had already generated a negative impact in the past. “For a long time, I put pressure on myself. I ended up losing my mind a little,” she recalls. “It’s like a comedian, you want the guy to make a new joke every day. The guy won’t stand it. There’s no such thing. You study, research, think, organize.” Her relationship with TikTok has changed over the years, as have her concerns about her profile on the social network. To g1, Vanessa said that her biggest challenge was not losing her follower base. “Really? Our biggest fear, of those who grew up fast, it’s always been about maintaining it. The difficult thing is not growing, nor becoming known. The difficult thing is staying there”, she confesses. “This is something that really messes with people’s heads. I worked hard to understand that I have my niche, I have my name, I’m there. I have to work, but for myself. Before, I was a heavy slave to the platform.”

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