Vanessa Lopes on ‘BBB 24’: Influencer has 1 billion likes on TikTok with dance videos; get to know

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The 22-year-old influencer has been working with social media since 2020, the year in which an influencer agency began to represent her. Vanessa Lopes at BBB 2024 Disclosure Announced this Friday (5) in the “BBB 24” box, Vanessa Lopes has more than 30 million followers on TikTok, a number higher than that of singer Anitta. And it has already reached the mark of one billion likes on the Chinese social network. The 22-year-old influencer has worked with social media since 2020, the year in which an influencer agency began to represent her. Her TikTok profile is focused on dancing. But Vanessa also explores topics such as makeup, well-being, sports and humor. ‘BBB 24’: Participants are revealed Her daily life is divided between daily updates on almost all of her networks — in addition to TikTok, she maintains profiles on Instagram, Twitter and YouTube, where she posts less frequently — in addition to shares advertising and collaborations made directly with brands. The “virtual showcase” has already earned her contracts with national and international brands, award nominations, a makeup line named after her and also appearances in songs and videos. Meet Vanessa Lopes, the tiktoker with almost 30 million followers According to the influencer, the majority of her audience is made up of children and teenagers and, therefore, has tried to encourage healthy habits. According to Vanessa, most of her audience is made up of children and teenagers, who engage in her dance videos. Vanessa Lopes Reproduction/ Instagram In an interview with g1 last year, she said that her biggest challenge is not losing her follower base. “This is something that really messes with people’s heads. I worked hard to understand that I have my niche, I have my name, I’m there. I have to work, but for myself. Before, I was a heavy slave to the platform.” Recording houses Between 2020 and 2021, the so-called “recording houses” were among the most discussed topics on different platforms, marking the beginning of Vanessa’s career as an influencer. In these houses, content producers from different niches were brought together and, for weeks, the routine was focused on recordings, photo sessions and collaborations between tenants – all organized by the influencer’s agency. The action resulted in a significant increase in followers and interest in partnerships with brands. Vanessa participated in six houses. “That was the time when I really started to grow, because, until then, I had one to two million [de seguidores]. After the recording houses, he had a million followers [a mais] per month”, she said.

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