Tourism on the coast of SP: Freixo and managers sign a term – 02/04/2023 – Mônica Bergamo

State and municipal managers of the coast of São Paulo will sign, this Monday (3), a memorandum of understanding with the president of Embratur (Brazilian Agency for International Tourism Promotion), Marcelo Freixo. The document will lay the foundations for the project that wants to bring foreign tourists to the region — in particular, Argentines and Uruguayans. The idea is to start the actions this month.

PEN

“The tourism chain is much more than leisure and leisure travel. Tourism is investment, it is job and income generation. In other words, it is responsible for maintaining the livelihood of many families in regions that depend on tourists to move their lives. economy,” says Freixo.

IDEAS

As the column anticipated, one of the strategies studied by the agency is to promote negotiation rounds between tour operators, Brazilian and foreign, so that packages at attractive prices are negotiated. Forms of direct communication with potential tourists are also analyzed, such as boosting publications on social networks aimed at specific audiences.

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THIRD SIGN

Actress Luciana Fávero received guests at the premiere of the play “De Perto Nobody É Normal”, directed by Gustavo Paso, at Teatro do Sesi-SP, in São Paulo, on Friday (31). Actors Fernando Vieira and Virginia Cavendish honored the show.

_{with CLEO GUIMARÃES (interim)BIANKA VIEIRA, KARINA MATIAS It is MANOELLA SMITH; collaborated ANNA VIRGINIA BALLOUSSIER}

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