TikTok and Sesi Lab museum will use influencers to produce scientific content – 10/24/2023 – Panel
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TikTok and the Sesi Lab museum will use digital influencers to produce scientific content, in a partnership that seeks to popularize science and technology topics and which also includes lectures and workshops.
The partnership will be launched this Wednesday (25). The agreement should last 12 months and includes training for influencers, who will create content about what happens at Sesi Lab and topics that will be agreed upon together. Influencers’ remuneration will depend on the projects to be developed.
The first joint action will take place on the 1st, from 7pm to midnight, in the 8th edition of Night Lab, which seeks to bring adults closer to scientific topics. Influencer Kananda Eller, from the goddess scientist profile, will give a talk at Conversa Poética.
Another topic that must be addressed within the partnership is the environment and sustainability, with a focus on how science contributes to sustainable practices.
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