The Town: 85.5% of hotels are occupied in the city of SP, 25% more than in the same period last year

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City Hall of SP calculates that the festival should generate R$ 1.7 billion for the city’s economy, in addition to generating 19 thousand jobs. In the second half of the year, São Paulo should receive 6.5 million tourists in 202 major events, estimates the city hall. Hotel in the South Zone of SP has The Town as its TV Globo theme The occupancy of hotels in the city of São Paulo between the 2nd and 10th of September — period in which The Town takes place — exceeds 85%, a number 25.5% higher than the than that registered in the same period last year, according to the Associação Brasileira Indústria Hotéis São Paulo The festival arrives with the expectation of taking more than 500 thousand people over the five days of the event. September 2nd to 10th, 2023: 85.5% hotel occupancy in São Paulo September 2nd to 10th, 2022: 60% hotel occupancy in São Paulo A hotel in the South Zone of São Paulo prepared themed rooms for the festival with musical instruments by the bed — anyone who wants to can take a chance on the guitar or the drums (pictured above). “When we host an event like this, we have to adapt our operation to our audience. We know that the schedules are different, so this demands flexibility in our operation so that we can transform our guest’s journey into a very cool event”, said Marcello Bandeira, hotel manager. Economy numbers in SP in the 2nd half In the second half of the year, São Paulo will host 202 major events; During this period, around 6.5 million tourists should pass through the capital, according to SPTuris; The São Paulo City Hall calculates that the festival should generate R$ 1.7 billion for the city; In addition to generating 19,000 jobs. On the outskirts of the Interlagos Racetrack, merchants are devising strategies to earn more on festival days, as thousands of people are expected to circulate through the region. The effort is to offer products and services so that the public can make a pit stop along the way. Alexandre Tacconi has a used book and record store very close to the Autódromo Station. During the event, he will also sell drinks – and he is optimistic. “In addition to continuing with records, books, CDs, we also sell water, beer, soft drinks”, he said. Trader Marcos Resenti has already seen the movement increase due to the employees who are setting up The Town’s structure, but the expectation is to have even more people at the bakery in the coming weeks. He uses the last music festival at the racecourse as a reference, when it opened 24 hours a day and sold 5,000 snacks a day: 30 times more than normal.

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