The challenges of the Brazilian who will run a rival app to Tinder from this Tuesday

[ad_1]

Lidiane Jones will replace Bumble founder Whitney Wolfe Herd at the helm of the platform. She told g1 about what it was like to leave Brazil and what her plans are for the app. Lidiane Jones, CEO of Bumble Disclosure/Slack The dating app Bumble is known for allowing only women to start the conversation after the match. The platform was led by Whitney Wolf Herd, who became the youngest billionaire in the world. This Tuesday (2), she is replaced by Brazilian Lidiane Jones. Lidiane has been with the software company Salesforce since 2020 and, for the past year, has been in charge of the corporate messaging application Slack, one of the company’s products. Previously, she worked at companies such as Microsoft and Apple. As CEO of Bumble, she will encounter the following scenario: 👥 2.6 million subscribers in the 3rd quarter of 2023 (or 3.8 million when including other company apps, such as Badoo) – the company does not disclose how many people use just the free version; 💵 Revenue of US$ 276 million in the 3rd quarter of 2023, an increase of 18% over the same period in 2022; 💰 US$2.9 billion (around R$14 billion) in market value, according to Bloomberg; ⚔️ Owner of Tinder, rival Match Group had 15.7 million subscribers and revenue of US$455 million in the 3rd quarter of 2023 (the group also owns other dating apps) – worth around US$9.5 billion (or R$45 billion), according to Bloomberg; 🏅 Bumble is the 5th most downloaded dating app in the world and 2nd in the category in which users spend the most, second only to Tinder, according to 2022 data from the market analysis tool Data.ai. In an interview with g1, Lidiane talked about the challenges of leaving Brazil for the United States right after finishing school and talked about Bumble’s plans, which should invest more in artificial intelligence. “What attracted me was the opportunity I saw to [estimular] healthier relationships around the world, not just romantically,” said Lidiane, in reference to Bumble’s other products, which can be used to find friends and even jobs. What is Bumble? Bumble is a dating app which says it aims to “create an empowering online dating space for women”. As with other platforms, you can create a profile with your interests and define the age range and distance of the people who will be suggested to you. The main difference is that, after the match (when two people show interest in each other), the conversation can only be initiated by the woman, who has 24 hours to send a message – in matches between people of the same sex, both can take the initiative. app was founded by Whitney Wolf Herd, who is also a co-founder of Tinder, in 2014. That year, she sued Tinder for sexual harassment, in a case involving her former boss and ex-partner, Justin Mateen, who later resigned . With Lidiane’s arrival, Whitney becomes president of the board of Bumble. Scam diverts PIX copies and pastes into computer purchases; see how to protect yourself Bumble Disclosure/Bumble Who is Lidiane Jones? Lidiane Jones is a computer scientist born in the city of São Paulo. She moved to the United States after completing her studies and managing to enter the University of Michigan, where she graduated in 2002. The executive told g1 that she took the entrance exam for universities in Brazil, but decided to study abroad because she understood that the USA was in another internship in the area of ​​software development. “Innovation in Brazil was how to implement the software that was being developed in the United States. But I wanted to develop, not implement software. It was one of the biggest reasons for wanting to come here [os EUA]”, said Lidiane. Raised in São Miguel, in the East Zone of São Paulo, Lidiane was 12 years old when she started learning about computers. “When I started programming, I felt like I was doing magic. You do the background actions, and whoever is using it is enchanted by a little game or something.” GEMINI: get to know Google’s most powerful artificial intelligence From there to the first experience in a “big tech” in the USA, it took persistence. She was interviewed for an internship at Apple, but received no response. Later, she received a grant to visit WWDC, the company’s conference for developers, where she was able to pursue her dream. “I went to Apple, I met the person who had interviewed me and I said: ‘Do you remember me? Are you going to give me the internship?’. And he said: ‘Well, if you came here, I’ll give you the internship'”, he said. After this experience, Lidiane worked in software development at Microsoft, where she stayed for 13 years. She was also vice president of product at the company of Sonos audio equipment, before taking a similar role at Salesforce. “When you come from a situation with few resources, you have to make every opportunity count,” said Lidiane. “I’ve always had to work hard to get things done, and I haven’t changed . I think it comes a lot from my growth in Brazil, from my parents who also had to struggle a lot.” EditorialAutomaticSELECT IMAGETitleMulticontent *Insert the title of the multicontent to be attached What will change at Bumble? When announcing the change in command, Bumble highlighted that Lidiane’s previous experiences have focused on “reimagining and elevating the consumer experience” and that she will help the company “adopt artificial intelligence innovation across its application portfolio.” According to Lidiane, artificial intelligence will be the first focus of her management. “I’ve been working with artificial intelligence for over 10 years, since my time at Microsoft. I have learned and used a lot of this innovation,” she said. The executive did not detail what will change in the app, but said the idea is to improve user profile building and people discovery on the platform. “Artificial intelligence is used just to help the connection. I don’t believe it will restore human contact,” he said. Bumble should also invest more in its expansion outside the US and in other products such as the Bumble For Friends app, aimed at those looking to make new friends. The objective is to show that the The platform’s potential market goes beyond dating app users.” Generally, the concern of investors is how to define the market, the new generation of users. That’s why I’m super excited. I have the opportunity to come to Bumble and help define this market.” READ ALSO: Suicide, secret sale of land and loan: the drama of victims of the virtual dating scam See how to use Celular Seguro, the government’s anti-theft app of smartphones RISK TO THE INTERNET: Understand Anatel’s warning against the construction of a plant in Ceará The searches that took off on Google in 2023 The searches on the internet that took off in 2023 Was there a leaked nude? See how to report It was a leaked nude? Practice is crime; learn how to report it

[ad_2]

Source link