Study reveals that young people are swapping Google for TikTok – 03/19/2024 – Tv Folha

Could TikTok be the new Google? For generation Z, it already is. In 2022, an internal Google study revealed that 40% of young people already used TikTok as a search tool.

Two years later, a survey carried out by Adobe shows an even higher number. According to research, 64% of young people born between 1995 and 2010 have already switched from Google to TikTok when looking for something: be it the answer to a question or a place to have lunch.

As expected, this rate drops as we go back in time through generations. And, adding up all generations, Google remains at the top of the ranking of the most used search engines. But why does the new generation prefer TikTok?

Simply put, the algorithm so envied by the competition delivers more accurate results in a format that takes much less time to understand – and is often produced by experts on the subject.

After all, why spend a lot of time searching for text amidst text when an application can even predict what your questions are and show you where to click to get the answers?

To make up for the loss, Google has been trying to improve its search engine with artificial intelligence – which is already in the testing phase in Brazil. But don’t worry, not everything is rosy when it comes to searches on TikTok: the app also has its limitations.

To begin with, the information repository is significantly smaller than that presented by Google – after all, the application only became popular in Brazil in 2020. Furthermore, given the absurd volume of content published daily on the platform, the chances of falling for a fake news is even bigger.

In other words, the migration of search to TikTok also needs to be accompanied by an increase in critical sense. In any case, if you still see TikTok as a mere dancing app, it’s best to review your concepts: the expression “google it” may have its days numbered. And you? Already using TikTok as a search tool? Or do you still “google” them?