Puma will stop sponsoring Israel’s football team – 12/12/2023 – Market
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German brand Puma will stop supplying the Israeli national football team’s uniforms after the current sponsorship contract ends in 2024.
According to the company, this decision was taken at the end of 2022, before the war that began after the attack launched by Hamas in southern Israel on October 7th.
A spokesperson told AFP on Tuesday (12) that Puma has decided to “apply its new ‘less, bigger, better’ marketing strategy to sports marketing as well”, which consists of not renewing the sponsorship of some federations,” such as Israel and Serbia”.
With its new president, Arne Freundt, who arrived at the end of 2022, Puma reviewed its contracts with some teams, taking into account parameters such as shirt sales and participation in major international tournaments.
Israel has not competed in the World Cup since the 1970 edition in Mexico.
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