New credit platform launched by Serasa facilitates loans and financing

consumer

New analysis model reduces the cost of credit for the creditor, reduces analysis time and expands the possibilities of approving the credit application

With the aim of facilitating the journey of financial institutions and expanding credit approval capacity, Serasa launches a new platform. The new structure, totally modular, friendly from a technological point of view and free of charge, uses data intelligence to allow the creditor to pre-select orders within the Serasa marketplace, also facilitating the life of the consumer who uses the platform to seek a loan or financing.

“The company itself that intends to grant credit defines the exact profile of the public with whom it wants to work, choosing the criteria of income, score, financial history and other information that it considers important”,

informs Maria Monteiro, Credit Modeling Manager at Serasa.

“Based on this decision tree completed by the financial institution itself, our platform makes a pre-selection that shortens the time and cost of analysis and increases the chance of approval, improving the credit experience for consumers”, he adds.

privacy and security

In order to draw the most accurate profile possible of the customer it is looking for, the lending company can also take advantage of the variety of data made available by Serasa Experian itself, the largest credit bureau in the country.

“The company registers its eligibility rules and policies on the platform and will receive a profile that adheres more to its characteristics, reducing the usual disapprovals and increasing the chance of approval”,

explains Maria Monteiro.

Serasa guarantees the partner company total control over the privacy and security of the information filled in on the platform, offers an audit trail that gives 100% transparency and reliability to the new model, and also provides a set of anti-fraud tools.

Approval 4x higher

In operation for two months, Serasa has already collected data from the first tests of the new platform carried out with older partners in the marketplace: four times greater probability of approval (with a “yes” rate of around 87%), reduction in analysis from 15 days to just two or three days and a drop in default rates for approved customers.

“We are anticipating a favorable economic cycle and we want to take advantage of it to democratize responsible credit, thus fulfilling our purpose”,

comments Serasa’s Credit Director, Amanda Rapouzo.

Main numbers of the new platform:

• + 1MM new users/month
• + 7MM active users/month
• + 50% recurrence of customers who have already had an experience with Serasa Credit
• + 3MM credit requests per month

Main products of Serasa Crédito:

• Personal loan, with guarantee or payroll
• Credit card
• digital account
• Consortium
• Insurance

*With advisory information

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