Netflix will stop offering ‘basic plan’ to new subscribers in Brazil

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Package is what costs R$25.90 per month. According to the company, measures in other countries helped to boost subscriptions to other plans on the platform, such as the “standard with ads”. Aimee Lou Wood and Emma Mackey, actresses from the series “Sex Education” Netflix/Disclosure Netflix announced this Wednesday (18) that it will stop offering the “basic plan” to new subscribers of the platform in Brazil from next week. The same measure will be adopted in Germany, Spain, Japan, Mexico and Australia, according to the company. The basic plan in Brazil costs R$25.90 per month. It allows you to watch videos in 720p resolution and on just one device at a time. In May, Netflix caused controversy when it announced it would charge an additional R$12.90 per month to users who share their platform passwords with other people outside their household (understand how it works). Furthermore, this Wednesday (18), Netflix increased subscription prices for some plans in the United States, the United Kingdom and France. Boost ads 📈 The elimination of the basic plan for new members has already been adopted by Netflix in other countries, such as the United States, United Kingdom, Italy and Canada. According to streaming, the measure helped to boost subscriptions to the platform’s other packages, such as the “standard with ads”, which costs R$18.90 per month in Brazil. The immediate priority, according to the company, is to build an “ad association so that Netflix becomes an essential purchase for advertisers.” READ ALSO: Court revokes Apple fine for cell phones without chargers Twitter tests $1 annual charge for new accounts

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