Mother’s Day: Most Amazonian consumers go shopping, survey shows

Survey

Among the main products that consumers intend to buy are clothes, shoes and accessories

Manaus (AM) — The Fecomércio Institute for Business Research in Amazonas (IFPEAM) interviewed 1,200 retail consumers in Manaus, in all areas of the city, between March 11th and 12th. The survey showed that 96% of those interviewed intend to go shopping to secure a gift this Mother’s Day, celebrated on the second Sunday of May.

Among the products they intend to buy are clothes, shoes and accessories, leading the ranking of the purchasing intention list, with 52% of responses. Next come perfumes (40%) and cosmetics (24%). Services such as restaurants to celebrate the date at lunch/dinner appear in fourth place, with 18% of responses. The list also includes items such as flowers (10%), makeup (8%), household appliances (5%), among others.

When asked about how much they intend to spend, 17% stated that they intend to spend up to R$80, followed by 25% who stated values ​​between R$81 and R$150. The majority of respondents (30%) intend to spend between R$151 and R$ 250. 17% intend to spend between R$ 251 and R$ 400 and 10% of respondents responded with more than R$ 400. Last year, the survey showed that the largest percentage (27%) of respondents intended to spend between R$ 101 to R$200.

Of those interviewed who intend to go shopping, 57% said they would buy just 1 gift, 27% responded with the intention of buying 2 gifts, 10% intended to buy 3 gifts, 3% wanted to buy up to 4 gifts and only 2% said they would buy 5 gifts. When asked what influences purchases, 105% of responses prioritize offers and promotions and 70% the quality of products and services.

In addition to mothers, with 72% of the answers about who the interviewee will honor, the following also appear on the list: wives (22%), mothers-in-law (16%), sisters (10%), daughters (9%), grandmothers (8%) , daughters-in-law (4%), among others.

Mothers’ expectations

According to the research, mothers would also like to receive clothes, shoes and accessories, items that appear first on the shopping intention list. Perfumes appear with the same percentage (26%), followed by cosmetics (17%), beauty treatment services (11%), flowers (10%), lunch/dinner in restaurants (10%), tours/travel ( 9%), cell phones/smartphones (9%), makeup (8%), household appliances (3%) and electronics (2%).

Payment methods

Credit Cards are the option most chosen by consumers when making payments, accounting for 46% of responses. In second place, the cash modality (cash/pix) appears with 31% of preference. In 2023, cash payments appeared in third place with 21%. Occupying third and fourth place are the credit/carnet/store card options (13%) and debit card (10%).

Consumer preference is to purchase in a physical store, with 94% of responses, divided into commercial locations such as shopping centers (67%), street/neighborhood stores (20%), city center (12%) and hypermarkets ( 1%). Of the 6% who prefer to make purchases online, 45% will opt for websites and virtual stores, 32% will choose and buy products through Instagram, 15% through WhatsApp and 8% will choose Facebook to make purchases on this website. Mothers Day.

*With information from consultancy

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