Mexican pop dominates the charts and is the surprise of the first half of pop music

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Peso Pluma, the biggest name in Mexican pop, has four of the 10 most listened to songs on Spotify. Sound mixes rap with traditional instruments like accordion, guitar, flute, drums and trumpet. In the first half of 2023, names like Peso Pluma, Junior H, Yng Lvcas, Gabito Ballesteros and Natanael Cano began to appear with increasing frequency in the list of most viewed videos on YouTube and most listened to songs in the global ranking of Spotify. They were born in Mexico and are heavily influenced by sounds “from the father’s time”: names from regional Mexican music heard by their parents and grandparents. The arrangements mix the beats of rap and reggaeton with traditional instruments such as the accordion, guitar, flute, drums and trumpet. The lyrics used to have many references to guns and drug dealing, but they are increasingly romantic. Peso Pluma, Gabito Ballesteros, Junior H and Natanael Cano: four of the main names in Mexican pop Press Release The list has the reinforcement of two bands that emerged in the United States, but associated with this pop “hecho en Mexico”. Grupo Fronteira is a sextet that recorded a hit with Bad Bunny (“Un x100to”) and performed at the Coachella festival. Eslabon Armado owns “Ella baila solo”. The song recorded with Peso Pluma was the most heard of the first half on Spotify worldwide. A survey by the chartmetric website showed that the monthly listens of three of the main artists of Mexican pop (Junior H, Natanael Cano and the group Fuerza Regida) jumped from 1.6 million in 2019 to 54.1 million in early 2023, on Spotify . Today, Peso Pluma has 53 million monthly listeners on Spotify. The “Mexican Music” genre has grown 431% in the last five years, according to the platform. The concerts on Peso Pluma’s US tour are filled with Mexican or American immigrants born to Mexican-born parents. There are fans of rap or Latin music in general, but there is also this audience that grew up listening to traditional Mexican music. According to official US government data, there are about 40 million people of Mexican origin living in the United States today. Who is Featherweight? Who is Featherweight? 5 Songs to Meet Mexican Rapper Peso Pluma, the 23-year-old Mexican rapper, has four of the top 10 most-streamed songs on Spotify today (see snippets of clips in the video above). “Ella baila solo”, at No. 1 on the global chart, is about a woman dancing alone and being admired by two guys who are impressed by her “model waist”. Before singing about parties and women, as in this and other recent hits, Peso Pluma was an artist of the narcocorrido style: a mixture of the term narco (drug dealers) and corrido. Corrido is the genre that emerged in the 1820s, when Mexico became independent from Spain. The idea was to tell stories focused on disputes between war heroes and enemies of the Mexicans. The reports were accompanied by the sound of typical instruments already mentioned. It was a tale of bellicose stories to the sound of mariachis, basically. In the 70’s, rappers began to make rhymes extolling the lifestyle of drug traffickers. The narrated style, however, started to make more noise in the 80s and 90s. According to the Mexican press, Peso Pluma’s muse was once Joaquin “El Chapo” Guzman, head of the Sinaloa Cartel, the rapper’s mother’s homeland. That was before he started targeting only girls at parties. 🥰 Now, the run is romantic… Mexican rapper Peso Pluma Disclosure/Warner Hassan Emilio Kabande Laija was born in Zapopan, a Mexican city in the Guadalajara metropolitan area, but attended high school in San Antonio, in the US state of Texas. The nickname Peso Pluna (or featherweight, the lightest weight category in fights) came after a conversation with fighter Marco Antonio Barrera. The rapper is 1.70 meters and about 67 kilos. The look has nothing to do with the traditional style of those who sing popular Mexican music, associated with the cowboy costume with boots, hat and flashy belt. The singer dresses in baggy clothes and wears mullets with sideburns. The look is completed by tattoos: one for Al Capone (a poster of the gangster’s “wanted” on the arm) and another for Tupac Shakur (the phrase “All Eyez on me”, the name of an album by the rapper, on the collarbone ). The sound goes the same way. Peso Pluna likes to say that the times of narrator are gone and he sings corrido tumbado: a mix of traditional Mexican music with trap, reggaeton and hip hop on varied themes. There are lyrics about trafficking, but more generally. “Bye”, the most recent single, is about a night of drinking and cigarettes to forget about an ex. “Ella baila solo” has verses about an emotional person who sees a woman dancing alone and already imagines the day when he will meet her family. Although the hit is officially from the Californian trio Eslabon Armado featuring Peso Pluma, the rapper has become the voice and face of this new corrido that is more romantic than controversial. “Ella baila solo” broke records: first place in the Spotify global ranking; fourth place in the “Billboard” hot 100; first Mexican song to top the “Billboard” streaming chart; Mexican music with the most auditions in just one day. Peso Pluma also has great figures: Eight songs in the hot 100 of “Billboard”; Six songs in Spotify’s global top 50; 14 billion views on TikTok; 48 million monthly listeners on Spotify. Mamá ostentación: Peso Pluma presents her mother with flowers and various products from famous brands . That’s when he started to be more talked about through singles always alongside other artists. In February 2022, came “El Belicón”, with Raúl Vega, a mix of trap and narrated extolling the title character “Belicoso”, in free translation. The song went viral on TikTok and today has over 200 million views on YouTube. In the clip (see excerpt in the top video), Peso Pluma appears with a shirt with a Tupac print and a rifle in one hand. “I run the show here / Got sports cars in my collection / Machine guns, bazookas and Kalashnikovs,” he sings. The lyrics are about preparing for a “war” against the rival gang. Music and video received criticism in Mexico for glamorizing drug traffickers after decades of conflict in the country. 🤬 Few ideas Mexican rapper Peso Pluma Disclosure / Warner Before fame, Peso Pluma said he wrote ′′ several songs ′′ at the request of drug dealers. According to him, it was not meant to support or glamourise. “It was just a job,” he summed up. This year, the newspaper “Los Angeles Times” interviewed the rapper by videoconference and asked about those times of lyrics extolling the feats of drug traffickers. He said “Nah” and threw the phone on the table. Interviews with Peso Pluma, in general, don’t usually yield much. The answers are short and with catchphrases that are usually repeated in different situations. “They think I’m a money-making machine, but I’m not,” he said of the hectic schedule of recent months. In 2023, it has split between Los Angeles, New York, Guadalajara and Mexico City. “I miss my mother a lot. I practically don’t see her anymore. Everything has its ups and downs… My day starts smoking a joint and thanking the life I have now”, he said in a recent interview. Among his influences, he has already said that one of his favorites is Ariel Camacho, a traditional Mexican singer who made him pick up the guitar for the first time. But the list has Jay-Z, Kanye West and Bad Bunny, the Puerto Rican rapper he is compared to. Labels like “Mexican Bad Bunny” or “Post Malone with mariachis” make some sense. Just like the pop stars of rap, Peso Pluma makes a melodic rap with sloppy vocals. Mexican rapper Peso Pluma and singer Becky G Press Release The profile caught the attention of other artists, such as Becky G. She and the rapper share vocals on “Chanel “, released in March 2023. Peso Pluma participated in the American singer’s concert at the Coachella festival, a month later, singing verses about love and ostentation. The first TV program in which he performed was one of the most talked about in the world, the talk Jimmy Fallon show. “I was the first regional Mexican artist to sing on the show. That says enough,” he said after singing “Ella baila solo” somewhat shyly, looking at the floor much of the time. .”

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