Management Tarcísio hires Rubinho Barrichello for campaign – 10/31/2023 – Panel
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Motorsport driver Rubens Barrichello, known as Rubinho, recorded this Monday (30) an educational campaign by Detran (State Department of Traffic) in São Paulo on traffic safety.
According to the Tarcísio de Freitas government (Republicanos-SP), of which the Detran is part, the motto of the play will be “speeding on the tracks is a sport. On the streets, no way.”
Images of the recording obtained by the Panel show a car similar to those used in Stock Car, a category in which Barrichello competes, with the Detran and São Paulo government brands, which also appear on the overalls he wears.
When asked by the column, the state administration did not respond to the amount invested in the campaign and reported that it was carried out by the Babel agency. In July, Detran signed a six-month contract amendment, worth R$33 million, with the agencies Babel and Artplan to provide advertising services.
In a note, the state administration states that it “invests resources from the fines fund in educational campaigns, with the aim of reducing accidents on the State’s roads and saving lives.”
The initiative, he continues, will be broadcast during the first fortnight of November and will primarily target young people, “with the aim of making them aware of the importance of respecting traffic laws and avoiding risky conduct.”
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