Lucas Lucco earns twice as much as an entrepreneur in the fitness market, but refuses to leave music

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A partner in a chain of gyms, the singer says he closed the year 2022 with revenues of R$ 45 million and intends to triple that amount in 2023. He is also a partner in two more companies. Lucas Lucco Playback/Instagram Lucas Lucco’s weekends are all taken up with his concert schedule. In July, for example, there are 13 presentations scheduled. But despite the breaks from the stage during the week, the days are only free for “Lucas singer”. During this period, the “entrepreneur Lucas” is the active one. He is a partner in a network of gyms, another of men’s aesthetic clinics, and a food supplement company. And he says he already earns more than twice the amount he collects in his musical career. “The entrepreneurial side has a turnover at least twice as high”, says the singer in an interview with g1. “In the gyms, in the clinics, we work with an audience that sometimes knows my image, but doesn’t even follow my musical career. There are people there who know about my image, know about my relationship with fitness, but the vast majority of clients, I think, are not fans of my musical work. With ventures, my reach is much wider.” To exemplify, Lucas recalled: In the early years of his career, when he reached the peak with hits like “Mozão”, “Destino” and “Vai vendo”, his revenue in music exceeded R$ 20 million. Already with his gym network, he closed the year 2022 with R$ 45 million in revenue. The goal is to triple the value in 2023. “Since the beginning of the year until now, it has been R$ 70 million. And we expect to close the year with 250 units and 150 million in revenue.” Despite the good numbers, Lucas does not intend to abandon his artistic career. “I don’t plan on stopping singing anytime soon.” “I think one thing leads to another. And there’s also the issue that music is the basis of this ecosystem that I managed to create. This year, I’m completing 10 years of career. And when I look back, I feel very grateful for all that music has given me.” “I know that I have a very strong entrepreneurial streak, I was born with it. But music, I will never leave it.” ‘Role Diferenciado’ is the name of Lucas Lucco’s new project Disclosure It doesn’t just give the name Lucas has been training since he was 14 and says that “he was always invoked with physical activity”. Even for that reason, since he started thinking about becoming an entrepreneur, he knew that the investment would be within the fitness and well-being niche. Some celebrities, when they become partners in companies, act only in the publicity part. The famous enters with the name and image, without participating in any decision, although he pockets a percentage of the profits. But Lucas wanted to have another position. “I always thought that would be too shallow. First because when I’m going to give my image to a brand, I have to have a very close relationship with that service or that product that I’m offering. That really has to be part of my truth as a person.” “In the case of the gym network, for example, my idea was never just to stamp there and give the face to the brand.” Lucas, who has two partners at Sky Fit (Bruno Berardo and Everton Carvalho), says that his role in the team is to humanize the brand. The same happens at Homenz (in partnership with Luis Fernando Carvalho, Leonardo Castelo, Leandro Castelo and Eduardo Acioli) and Topway (with Gustavo Rosa, Ricardo Rocha and Tayná Carvalho). Lucas Lucco Press Release “I want people to understand that that brand has a smile, an emotion, a feeling.” For this, Lucas usually makes visits to the academy units to meet the franchisees and understand who are the students who attend the place. In addition, he participates in the Council’s meetings every two weeks. “Today I have an idea of ​​all the numbers and everything that happens deeply with each of these brands. Because, for me, it wasn’t enough just to take a photo and post it in the Story, to post that I have that brand.” Training with competitors Lucas Lucco has his routine divided into two places: Uberlândia, Minas Gerais, and Barueri, São Paulo. Apart from the cities he passes through to fulfill his concert schedule. When he is in Minas, he trains at the gym he has at home. When he is on the road and has his stay in a city with Sky Fit, he insists on getting to know the franchised unit. “But I also really like visiting competitions, you know. In Barueri, I’ve been to several Bluefits to train. I’ll analyze what’s missing. I talk to one, to another, I talk to the teachers. market changes. What is ours different, what can we improve. Mainly also in price, infrastructure.” “I’m always comparing our business because our goal is to be the biggest in Brazil.” Lucas Lucco with his son, Luca Reproduction/Instagram Investment in self-care With a professionally full schedule, do you have time to invest in self-care? The question for Lucas is asked because, in the past, the singer has revealed to have faced depression. And even because of that, he slowed down professionally. In addition, in March 2022, the singer separated from Lorena Carvalho, with whom he had a 10-year relationship. The two are parents to Luca, 2 years old. “A large part of the time I have for my personal life, I give to my son. Mainly because I travel a lot, having this schedule of being in a place every day.” “I’m always organizing myself so I can spend the most time with him. And the personal, emotional, reading, taking care of myself, can never be left out. Training is part of this self-care too.” In 2018, Lucas Lucco spoke to g1 about a ‘good’ phase in his career: Lucas Lucco launches DVD and maintains a ‘good in the lagoon’ atmosphere after personal changes

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