‘Looking for a humanized politician’ is the theme at a national event that takes place in Manaus

political marketing

The marketing strategist and CEO of Agência Porto and Estúdio Inspiração, Hélida Tavares, is one of the speakers at the national event that takes place in Manaus, on the 29th – with online registration

Manaus (AM) – The CEO of Agência Porto and Estúdio Inspiração, Hélida Tavares, marketing strategist, is among the speakers at the In-person Immersion of Political Marketing – Agile Method event in Manaus, on June 29th.

Hélida, who has more than 20 years of experience in communication and marketing projects, will address one of the main pains of digital marketing for a politician: being humanized on social networks and in real life.

As a highlight, she will give more than 10 successful strategies that have worked in everyday life and in campaigns!

And he will also talk about the power of podcast marketing for politicians, based on the successful cases of Estúdio Inspiração, in Manaus!

The event is intended for politicians, candidates and advisors and anyone who wants to learn about political marketing!

How to participate

Those interested in participating in the Political Marketing immersion must register on the event’s official website (

There will be 12 hours of classes, with exclusive content, taught at the Tropical Executive Hotel.

The event is directed by Markinhos Markes is one of the most renowned political marketing professionals in Brazil, he has not lost an election for 16 years and will also share his experience in immersion.

Markinhos has the Governor of Roraima in his last successful case, historically re-elected!

humanized marketing

Hélida Tavares will present to the public the many ways to humanize the political figure, highlighting the use of a tool that is growing among producers and consumers: the podcast.

The marketing strategist points out that one of the differentials is being aware of four pillars necessary to humanize the customer: emotion, empathy, ethics and being aware of trends.

“Only those who do political marketing know how painful it is to maintain a humanized profile, sometimes there is a lack of knowledge of who operates digital marketing, and sometimes the advisor does not cooperate because he does not like it”, he explains.

In the lecture, Hélida will also present data from recent research on what people want from politicians on social networks, in addition to showing what, in fact, followers want from politicians on social networks, and much more.

What brings immersion

With a dynamic and effective methodology, the course will prepare the participant to work in electoral campaigns at different levels, whether as a political consultant, communication advisor or marketing strategist.

In addition to Hélida and Markinhos, other professionals will contribute to the training of the immersion participants.

Cibele Marques will present content on Neuromarketing Research; National Treasury Attorney Allan Titonelli will discuss Electoral Law versus Political Marketing; Reirivelton Fernandes, who specializes in Business, will speak on Team Management and Leadership’; Sérgio Oliveira, who coordinated the campaigns of senator Randolfe Rodrigues and the mayor of Macapá, Antônio Furlan, will speak to the public about Creativity and Video Production’.

The investment is BRL 497, with the facility to pay in up to six interest-free installments.

In addition to the content taught during the 12 hours of classes, the public will receive a welcome kit, a certificate and a super bonus that will guarantee eight online meetings for further discussions on the subject.

*With advisory information

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