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Networking or the famous “IQ” may be the most important skill of recent times, expert warns

One of the common phrases in the world of work is: “But to get a job at this company you need IQ”. For some it may have a bad connotation, but giving and receiving referrals is an effective networking strategy that often facilitates the process of selecting professionals.

Just to give you an idea, there are estimates that indicate that around 70% of vacancies in the labor market are not advertised in classifieds or on social networks, so they are filled by referral.

The tool is so powerful that the Institute for the Development of Content for Executives (IDCE) pointed out that 80% of entrepreneurs in small and medium-sized companies recognize networking as a strategic way of identifying talent, that is, those who know how to use it have an advantage.

But is there a difference between “Who recommends – IQ” and networking? There are those who say yes. QI occurs internally. A company employee finds out about a vacancy and indicates a friend, an acquaintance. Networking is external, it occurs with people’s relationships, whether personal or professional. Either way, both forms are the result of relationships.

According to the Psychologist and Technical Director of Sinapsy Consultoria, which specializes in recruitment and selection, Leuza Medeiros “Networking is the ability to make connections with people or groups that have the same interests as you. It was agreed that it would be aimed at the corporate world, but, in fact, networking is everything that we build throughout our lives in terms of relationships”, explains Medeiros.

Networking, which in free translation means work network, has two basic principles, adds the expert: “The foundation of networking is reciprocity. The benefit must be mutual. For me to have a connection with another person, another group, I need to have similar interests and the interests have to be for both parties.”

The construction of a reciprocity network starts early, still at school and throughout the life of the human being, who will connect with other people. At certain times, they will be able to make a referral or even set up a business together. Your classmate today may be the president of a company tomorrow.

And to build networking, the professional also needs to be connected on social networks and frequent places that allow good professional exchanges, such as shared offices.

“For the simple fact that people are in the same environment working, identifying other partners there, in an environment with the development of products and services, the power of multiplication of synergies and indications is enormous. Coworking is a very suitable space for formatting and composing networking”,

emphasizes Medeiros.

The Woba 2023 Coworking Census showed that the first reason why entrepreneurs, entrepreneurs, liberal professionals sought a shared office is the possibility of building networking, which is why the first coworking space in Manaus, Prooffice Inteligentes, created strategies to facilitate the formation of networks of contacts in the environment.

“Networking happens all the time due to the intense circulation of customers and customers of customers. In addition, we provide, once a month, a Happy Hour in our lounge for customers to meet and do business”,

emphasizes Carolina Cunha, coworking partner and manager.

And how do you know if you know how to network?

Specialist Leuza Medeiros suggests a very simple exercise: make a list of how many people would recommend you for a job today. Then write down how many would indicate you for your character, competence, punctuality, attendance, for the quality of your work, for the quality of your relationships.

“People recommend us for a number of things. The person who will nominate you needs to have a certain amount of power, because he needs to have credibility”,

alert the specialist.

“Those who are not seen are not remembered” – Tips for successful networking

• Frequent places that can generate connections, such as shared offices, lectures, seminars, events within your area of ​​expertise;
• It is important that you have a differentiated service or product that can be recommended by your network;
• Be honest, friendly, competent, approachable;
• Dress according to the occasion, but within your style.

Building a network of relationships requires some skills and for the specialist this may be the most important skill to be developed today: “Because without a network, without other people, without contacts, we cannot move in any type of space”, she concludes.

*With advisory information

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