‘Lactea Meu Fii’: influencer goes viral with videos that make fun of everyday things

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Stenio Girardelli, 23, began to be successful with short, humorous videos on Instagram and TikTok. With his popularity, the young man moved to São Paulo and makes a living from publishing on the internet. ‘Lactea Meu Fii’: Influencer from MG goes viral with videos that make fun of everyday life A young man with a wide smile, good-humored, who likes to make fun of the constraints of everyday life. If you use TikTok or Instagram, you’ve probably come across 23-year-old Stenio Girardelli’s videos. Don’t recognize it? Normally, it is much better known as “Lactea” or “Lactea Meu Fii”. (Find out the reason for the nickname at the end of the report). With more than 1 million followers on Instagram and 2.5 million on TikTok, Lactea, who is from Lavras (MG), grew quickly on the internet with short videos of light humor. One of his most famous publications is the one in which he jokes about working from home on a Friday. Stenio pretends to be in a meeting, apparently at an advertising agency, and says: “Ahem, I think we can talk about this branding issue next week. What do you think? Do you prefer? Me too [prefiro]”, he says. At the end, he closes his laptop, swears and opens a can of beer to have a Friday away from work (see the video above). Content 🔞: The lives of those who make money from sex videos on Onlyfans, Privacy and related In an interview with g1, Lactea says that the idea for this video came about because, with its success on the internet, he had to move to São Paulo and saw that in the big city “everything is home office”, unlike his hometown, in Sul de Minas. “My uncles say I’m a chronicler of current affairs. I try to bring a bit of reality with light humor, different entertainment and people on the internet really embraced it”, he says. Many of his contents are accompanied by the term POV, an acronym in English that means point of view (or “point of view”). “, in the Portuguese translation). On social media, the three letters are used to indicate that the posted video shows or explains something from the creator’s perspective (see image below). Success on social media Influencer Lactea produces short videos who make fun of everyday things Reproduction/Instagram Stenio started producing videos on the internet in 2017, when he opened a YouTube channel for gameplay (games). “Over time, I became more interested in digital content and, in the pandemic, I took the risk of joining TikTok too, but with no intention of growth”, he says. The business with short videos was taking shape, including on Instagram, and Lactea chose to stop with gameplay. At the end of 2021, the first publication came, from a big delivery app: “They came with a campaign and I didn’t understand anything about the advertising bureaucracy. Behind the scenes, I acted naturally as if I already knew everything. But, behind the scenes, it was complicated because I had to open a MEI (CNPJ) and I didn’t even know how to do that, how to issue a note”, he recalls. Step by step: how to open a MEI Step by step: how to issue tax notes But the His success came in February 2023, when he became even better known. “People already see me on the street and want to take a photo with me. Sometimes, I’m having lunch and people come stop me to record a video. They make a birthday cake with a photo of me with a big smile. It was scary at first, but it’s a cool stop. This affection is really good”, he says. The internet, in fact, changed the young man’s life. Today, he divides himself between São Paulo and Minas Gerais. His coming to the capital of São Paulo was motivated by both creative and financial opportunities. Today , he also has a team that takes care of his career. Present on Instagram, TikTok, YouTube and X (formerly Twitter), the first network is the one that makes the most money for the influencer. He prefers not to reveal his earnings, but says that, Currently, he lives solely on the money that comes from the internet. “I’m still adapting, but I’m satisfied, yes, with my achievement this year, because I came to São Paulo with money from my rent. As the months went by, I became more stable here.” Origin of the nickname ‘Lactea Meu Fii’ Stenio Girardelli, 23 years old, known as “Lactea Meu Fii” Personal archive Stenio says that the origin of his nickname is nothing special . “Sometimes, people think it’s an extraordinary story and I’ll warn you that it’s not”, he says, laughing. The influencer states that Lactea comes from his time playing video games. “There was a guy who also did gameplay and I was a big fan of his. His nickname (“nickname”, in the Portuguese translation) is Lactea. I ended up copying it and it stuck.” “Meu Fii” is because Stenio has a certain addiction to using this expression, which is a kind of abbreviation for “my son.” “When I started creating content, I didn’t even realize it, but I said this all the time and people joked about it in the comments. So I decided to put it on my @ and it worked.” For the future, Lactea plans on continuing with fun videos, but also dreams of being an actor. “I’m going to start doing theater in 2024. I want to go back to studying because I feel the need” , he adds. READ ALSO: Biohacking: how and why human beings are implanting chips in their own bodies Excessive heat in the charger can lead to an explosion; see how to protect yourself What the Brazilian supercomputer is like, which is among the fastest in the world How to make money in TikTok? Get to know the Series and Bonus modalities How to make money on TikTok? 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