Governors star in new PSDB TV advertisement – 01/23/2023 – Panel

The three PSDB governors are the protagonists of the TV insertions of free party propaganda that begin to be shown this Tuesday (24).

In one of the pieces, lasting 30 seconds, Eduardo Leite (RS), Raquel Lyra (PE) and Eduardo Riedel (MS) talk to the national president of the PSDB, Bruno Araújo, about the need to defend democracy in a divided country.

They also say it is possible to seek solutions to fight poverty and recover the economy. The motto of the piece, recorded the day after the January 8 coup acts, is “We work for Brazil”.

The production was in charge of publicist Igor Paulin, who worked on Lyra’s successful campaign in Pernambuco.

The PSDB came out of last year’s campaign smaller, with a shrinking of its bench in the Chamber of Deputies and the loss of the government of São Paulo.

The fact of having won the Executive in three units of the Federation, however, was considered an opportunity to renew the legend, which from next month will be commanded by Leite.

The party is also betting that the virulence of the acts in the Praça dos Três Poderes will help to attract anti-PT voters who are looking for a more moderate alternative.

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