Government uses official channels to promote Janja – 03/18/2023 – Power

Government uses official channels to promote Janja – 03/18/2023 – Power

The government of President Luiz Inácio Lula da Silva (PT) has been using official communication channels to promote First Lady Rosângela Lula da Silva, Janja, and to attack former President Jair Bolsonaro (PL).

Janja used the structure of the public broadcaster TV Brasil to record a program in the format of a “talk show” to celebrate International Women’s Day. The content of the Papo de Respect program was broadcast live on its social networks and rebroadcast through official government channels.

Secom (Secretary of Social Communication of the Presidency) also made ironies about the case of jewelry in Saudi Arabia.

In a note, Secom defended the disclosure of the two contents. He stated that there was no illegality and that the content conveyed was in accordance with the mission of the EBC (Empresa Brasileira de Comunicação) and that the secretariat’s posts are also within the standard norm of institutional advertising and public utility.

Secom had already been criticized on social networks and by the opposition for reposting a message from the minister of the portfolio, Paulo Pimenta, who attacked former president Bolsonaro.

“Brazil witnessed in this election the most powerful machine of disinformation and use of public resources to elect a candidate. Even so, Bolsonaro was defeated. But Bolsonarism remains active and mobilized in the streets and in the networks”, Pimenta wrote in the message that was republished. by Secom’s official profile and then deleted.

The first lady’s broadcast took place on the 7th, the eve of International Women’s Day. The program lasted almost an hour and Janja as a presenter, discussing violence against women with minister Cida Gonçalves and actress and presenter Luana Xavier. Topics such as Dial 180, the Maria da Penha Law and the different types of violence that a woman can be subjected to were addressed.

The first lady indicated that this initiative should be repeated. “This Respect Talk will come back with other themes. We will always have this dialogue with ministers, with people who discuss this in society”, she said.

The broadcast aired on TV Brasil’s internet channels generated criticism on social networks, with some Internet users pointing out that Janja won a television program.

Federal deputy Kim Kataguiri (União Brasil-SP) filed a lawsuit asking for the live to be removed from the public broadcaster’s channels, arguing that there was “serious irregularity and misuse of public purpose”.

“The First Lady cannot present a program in a public institution extolling the achievements of the President of the Republic and the government. The law is very clear in saying that the character has to be informative, educational. It cannot have a political character,” he said. the parliamentarian to Sheet.

“One of the principles of public administration, provided for in the Constitution, is administrative morality and clearly having the president’s wife in the role of presenter in a company that is indirectly controlled by the President of the Republic is immoral and even flirts with a summary of the STF that deals with nepotism,” he added.

The EBC said in a note that it had only complied with the service provision contract with Secom, which provides for live transmissions based on demand defined by the government’s own communication.

“There was, therefore, no type of irregularity, as we fulfilled a service item provided for in the agreement with the secretariat. Minister of Women, since it was allusive to the 8th of March”, says the company.

Secom, in turn, stated that the EBC has the mission of promoting public communication and disclosing government acts in the interest of the population and adds that the first lady’s live “is within the scope” of the legislation that created the public company and established the principles and objectives of public broadcasting services. Among others, he mentions that it is the responsibility of the company to produce and disseminate informative, educational, cultural programming, among other characteristics.

“We emphasize that the material produced is of public interest, as a means of debate and common interest involving civil society, the State and the government. We also emphasize that the First Lady is not a presenter of any program on the TV Brasil schedule. The transmission aired via the internet, on TV BrasilGov’s social media profiles,” Secom said in a statement.

The secretariat did not specifically answer whether there will be new transmissions of the first lady reproduced by the channels of TV Brasil, merely stating that the EBC will continue to provide broadcasting services within the scope of the legislation “seeking excellence in content and languages ​​and developing formats creative”.


Secom also took the opportunity to keep alive the case of jewelry coming from Saudi Arabia, with two posts from the Federal Revenue Service.

Three days after the first report that dealt with the BRL 16.5 million jewelry that would be sent to former first lady Michelle Bolsonaro, Secom published a series of contents, whose initial title was “Travelled out and brought some gifts ? Know what must be declared to the IRS”.

One of the slides is more direct as it deals indirectly with the jewelry case. “Entry into the country as a gift destined for the Brazilian State?”. And below there is the description that is necessary to prove the effective public interest.

“Didn’t you declare it? It is possible to regularize the situation by proving public ownership. Failure to regularize it can lead to the ‘loss’ of the property”, added the text.

Days later, in a campaign for the beginning of the period for Income Tax declarations, the revenue lion asks “What’s up, all jewelry?”. The post was pointed out by netizens as a provocation to Jair Bolsonaro, since several users were asking the same question on the ex-president’s account to mock him.

Secom informed that it produces its campaigns within the standard norm for institutional advertising and public utility advertising.

“In the aforementioned case, the advertisement addressed a dry topic for Brazilians –taxes– in a light and casual way, in order to pass on its informative content: ‘goods that exceed the exemption quota’ —of a thousand dollars per person— ‘are taxable and must be declared'”, he informed in a note, adding that the message also forwards to the Federal Revenue website, with all the rules.

Regarding the case of the little lion saying “what’s up, all jewelry?”, the note does not answer whether it was a reference to the case of goods coming from Arabia and only adds that it produced informative content, without irregularities, when announcing the beginning of the declaration period.

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