France sponsor uses artificial intelligence to promote women’s team – 07/12/2023 – Sport
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Rehearsed plays, disconcerting dribbles, as well as great goals from volleys, bicycle kicks or free kicks. “Only the ‘Blues’ give us that kind of emotion”, says an excerpt from the commercial of one of the sponsors of the French national team after the exhibition of moves supposedly carried out by stars such as Griezmann and Mbappé.
Afterwards, the play reveals that the bids are, in fact, from the French women’s team. Through the use of artificial intelligence, the telephone company Orange created an advertising piece in which plays of the French women’s team were recreated, with the faces and physical characteristics of the male athletes.
“At Orange, when we support men, we support women,” the company states in another excerpt.
France is among the 32 teams that will compete in the Women’s World Cup in Australia and New Zealand. The French are in Group F, alongside Brazil, Jamaica and Panama.
The duel with the Brazilian team is scheduled for July 29, at 7 am (Brasília time).
See the campaign below.
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