Even the hairdresser is also an entrepreneur – 01/26/2024 – Ana Fontes

Female entrepreneurship has been a vital force, driving the economy and contributing to global growth. However, many women in entrepreneurial roles face significant challenges in recognizing themselves as such. In today’s text, I explore the complexities surrounding women’s self-identification as entrepreneurs, highlighting how these difficulties can affect the appreciation of their work, product or service.

We know that society often shapes women’s views on entrepreneurship, influencing how they see themselves professionally. While men are often encouraged to take risks and call themselves entrepreneurs, we can face social barriers that make us underestimate the importance of our businesses.

Women who provide services, such as hairdressers or instructors, often do not see themselves as entrepreneurs, which can result in their work being undervalued. Lack of recognition can cause you to underestimate the price of your services, harming the financial sustainability of your business.

It is common to see men easily calling themselves entrepreneurs. However, when it comes to the opposite sex playing similar roles we may be hesitant to assume that identity, which can directly affect our perception of our own worth.

The resistance to recognizing oneself as an entrepreneur contributes to the perpetuation of gender inequalities in business. A lack of confidence in one’s own entrepreneurial abilities can limit women’s access to resources, opportunities and professional networks, keeping them at a disadvantage in the pursuit of success.

Considering the theme of resistance, as indicated by the most recent research conducted by the Instituto Rede Mulher Empreendedora, it was found that 6 out of 10 women entrepreneurs believe they have fewer opportunities than men in the field of entrepreneurship.

• Gender stereotypes: Society still associates women with domestic and caring roles, while men are seen as leaders and providers. This leads women to underestimate their skills and capabilities as entrepreneurs.

The challenge we face in recognizing ourselves as entrepreneurs goes beyond the professional. It is a social issue that impacts society as a whole. Valuing and encouraging women’s self-identification as entrepreneurs is crucial to creating a more inclusive and egalitarian entrepreneurial environment. By overcoming these difficulties, we women can not only elevate our careers, but also inspire future generations to fully embrace their entrepreneurial potential.

The female gender has a fundamental role to play in the business world. Accepting yourself as an entrepreneur is the first step so that we can value our work, take advantage of growth opportunities and contribute to the construction of a more fair and egalitarian society.

Remember if:

• You are an entrepreneur! If you have a business, you are creating something, generating income and contributing to the economy;
• Your work is valuable! Don’t underestimate the value of what you offer;
• You are not alone! There are many other entrepreneurs who can support you and help you succeed;

Self-recognition as an entrepreneur is crucial to women’s success in the business world. By overcoming challenges and embracing potential, we can build rewarding careers and contribute to creating a more equitable world. Remember: your work is valuable! Don’t underestimate the value of what you offer.

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