Developers accept a car when paying for a property – 06/27/2023 – Market

While the Central Bank maintains the Selic unchanged, the real estate market develops initiatives to reduce the real estate stock. Offers range from cashback to car as part of payment.

The current level of the basic rate (at 13.75%) is considered the main obstacle in sales by the sector, as it discourages potential buyers and also investors. With interest rates on the rise, home loans become more expensive, consumer purchasing power decreases and financial institutions tend to be more cautious when granting credit.

If the idea is to buy property to invest, high interest rates favor preference for alternative investments.

Given this scenario, the sector’s strategies to expand sales focus on partnerships. Santander affiliates, Apê11 and Loop, offer, for example, the option of giving the car as payment for the purchase of a new or used property.

Through the website, anyone interested in one of the properties on the platform schedules an assessment of the vehicle. Afterwards, Loop is responsible for intermediating the sale to partner stores or advising the customer within the Webmotors website. According to Apê11, it is the customer who decides the target price of his vehicle.

“We expect that the partnership will bring us five times more real estate transactions in 2023 when compared to the volume sold in 2022, as we help to give liquidity to the car and facilitate a smaller disbursement by the customer at a time of high interest rates”, says Caio Carrato, director of operations at Apê11.

This month, Helbor entered into a partnership with properties under construction or ready for delivery in Mogi das Cruzes, São Paulo and Curitiba. The action was part of the “Only Helbor Has – Turbo” event. In it, buyers chose between using the value of the car as a down payment or deducting it from the financing balance.

According to the developer, there were more than 30 car reviews over the two weekends of the event. The number of closed deals has not yet been accounted for.

“It is one of our most traditional events, but this time we have included a differential of facilitating the entry of the property”, says Fabiana Lex, director of Marketing, Product and Communication at Helbor.

In another partnership for the same event, Helbor released with Bradesco real estate financing rates lower than those available in the market. The developer also granted six months of condominium and Livelo points to those who bought units of developments under construction.

The Kallas Group entered into a partnership with Santander for buyers of units in the KZ Direct Bresser development to take out financing from the beginning of construction with the bank. The developer says that the option mitigates the risk of cancellation (cancellation of the contract), as it removes the client from changes in the economic scenario and uncertainties of credit approval at the time of handing over the keys.

Kallas’ financial director, Matheus Kuhn, says that, depending on the customer’s credit conditions, this system can eliminate the payment of the flow with the developer until the keys are delivered, leaving the customer only responsible for paying the financing with the bank.