Burger King wants to deny fake news about competitors – 03/31/2023 – Panel SA
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Burger King will launch an advertising campaign to deny fake news that affects its competitors.
The initiative will be launched this Saturday, April 1st, on April Fools’ Day. The company claims that the motto of the campaign is “truth above rivalry”.
One of the pieces will deny a rumor spread for decades that accused McDonald’s of making hamburgers with worm meat. According to the company, the names of the restaurants will not be mentioned.
This isn’t the first time the brand has addressed April Fools’ Day. Last year, Burger King gave sandwiches to customers who identified fake news on the internet.
Joana Cunha with Paulo Ricardo Martins It is Diego Felix
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