Atacarejo de SC should occupy a store that Carrefour had sold to Asun
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According to Cade, “the notice of the concentration act was published today (Monday) in the Official Gazette of the Union, and the operation is under analysis by the General Superintendence”. Details on the value of the transaction are not available in the public notice, due to the allegation of secrecy by the negotiating parties.
Residents of the Viamão region have been questioning the Minuto Varejo column about the fate of the wholesale that operated on the banks of the RS-040 and that belonged to the former BIG, whose flags were bought by the Carrefour Brazil.
At the end of February, the group from Rio Grande do Sul communicated the decision not to receive the point to the giant supermarket. The period of 180 days to take the measure was expiring within the purchase contract, according to the financial director, Valdecir Pressi.
A Minuto Varejo column sent a WhatsApp message to Allem’s managing partner, José Allem, but did not receive a response on the fate of the venture.
The French group issued a note about the future of the point. Carrefour informed that it has already negotiated the store with another buyer and that it is waiting for Cade’s approval, as the asset leasing contract is part of the Concentration Act.
When informing that it already had another interested in the point, Carrefour did not say which company would be.
“The lease contract is transferred together with the delivery of the store to the buyer”, he clarified, in the note.
Asun bought four points from Carrefour
“We bet four chips and we didn’t get the number 1”, laments Pressi. The Viamão store would account for up to 45% of the expected revenue from the purchase.
“It depended on Carrefour to deliver the solution”, alleges the director.
Asun could have maintained the purchase, but would have taken the risk of seeking an agreement with Allem, which until February did not give the Rio Grande do Sul chain a chance to settle in the property.
The column had been monitoring the situation. There was great misunderstanding about the owner’s attitude. In the other properties that are currently operating under Asun’s flags, negotiations were smooth and quick to change the key of the units.
Chronology of the deal between Carrefour and Asun Supermercados:
2022
- August: Asun buys 3 Maxxi Atacado stores and one Nacional from Carrefour, with Cade’s endorsement.
- December: three stores are opened – Leve Mais and Asun, in Gravataí -, and Leve Mais, in Santa Maria.
2023
- February: Asun gives up Maxxi de Viamão, after 180 days.
- April: Carrefour says it sold point to another retailer group. Cade publishes notice on 4/10 with the analysis request made by the French group, on behalf of the subsidiary WMS Supermercados (originally the company that owned the operation of the Walmart chain in Brazil), for the purchase of the Viamão unit by the Pereira group.
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