Apple cancels electric car project and sends employees to artificial intelligence

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Project Titan, which aimed to create the vehicle, began ten years ago, when there was more optimism about the sale of cars with electric engines. Apple’s car project lasted ten years REUTERS/David Gray Apple has canceled its electric car project, a source familiar with the matter told Reuters on Tuesday (27), a decade after the iPhone maker began studies. Several employees who worked on the project will be transferred to the company’s artificial intelligence (AI) division, according to Bloomberg News, which first reported the matter. The company declined to comment. Apple started Project Titan, as its automotive effort was known internally, ten years ago as a wave of interest in autonomous vehicles was spreading in Silicon Valley. Currently, high interest rates to contain inflation have affected consumer sentiment in the United States and led to a slowdown in demand for electric vehicles, which are generally more expensive, causing the sector to cut jobs and reduce production. Several major automakers, including electric vehicle market leader Tesla, have decided to pull back on investment, with some altering plans to focus on hybrids rather than all-electric cars. Read also: Chips on the rise: why Nvidia is growing more than ‘big techs’ Sony fires 900 employees from the PlayStation team Cell phone duel: Galaxy S24 x iPhone 15; g1 tested Apple Vision Pro: see first impressions about virtual reality glasses

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