Alquimia Amazônica: Hairdresser launches innovative product for curly hair in Manaus

treatment

“Amazonian Alchemies” consist of a personalized service carried out by the professional using products from the Amazon Rainforest

Manaus (AM) — Imagine having the recommended hair treatment product produced in front of you by the hairdresser? This is the new innovative proposal from Matheus dos Cachos, specialist in curly, wavy and frizzy hair, which will be implemented from next Thursday (29), exclusively, at Matheus Sant Studio, located in the center of Manaus.

“Amazonian Alchemies” consist of a personalized service carried out by the professional using products from the Amazon Rainforest that will help with the health and recovery of hair.

“I know that the market works universally on all people and hair, going against the grain, I will use a personalized and unique format for each client. In each alchemy, the specific assets necessary for the thread will be used”,

highlights Matheus.

The constant need to take deeper care of the hair, in a more effective way, was what motivated the professional to enter a new phase of his career. Combining technical study with raw materials from the region, the alchemy service is ideal for those who want to use more natural active ingredients on curly hair. Compared to synthetic active ingredients, vegetable and natural ones have greater similarity and compatibility with human hair.

“Due to the indigenous ancestry that our region carries, northerners’ hair is thicker, making it more difficult to absorb nutrients. And in our Forest we have the perfect active ingredients for our hair type. The functioning of human and plant cells are compatible, thus having greater absorption efficiency”,

explains the professional.

Alquimia will be made using a neutral base, used in all cream formulations on the market, which will be enhanced by regional active ingredients for greater performance in hair treatment, according to the client’s needs.

The raw materials of Matheus dos Cachos’ Amazonian Alchemy are tucumã oil and butter, cupuaçu oil and butter, chestnut oil, pracaxi oil, among other natural active ingredients from the region. Because they are rich in amino acids and highly nutritious, they promote greater beauty in the hair with hydration, nutrition and frizz reduction, in addition to being suitable for all hair types.

*With information from consultancy

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