After sale of factory and machines, Chocolates Pan brand is sold at auction for R$ 3.1 million

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In a fierce dispute, the brand received 25 bids in the auction. In October 2023, the factory with the equipment was purchased by Cacau Show for R$71 million. Products from the company Chocolates Pan, which were successful in the 60s, 70s and 80s in Brazil Reproduction The Chocolates Pan brand was auctioned and, out of 25 proposals, the winning bid was R$3.1 million. The bidder was the company Real Solar, from Goianinha, in Rio Grande do Norte, which will be able to use the company’s 37 names. The result goes to the São Paulo Court for approval. According to the judicial administrator of the brand’s bankruptcy, Fábio Rodrigues Garcia, the auction of the Pan brand was an important step in the company’s entire bankruptcy process. “The amount raised will help pay off part of the debts owed to creditors, we will be able to pay off all debts owed to employees. Furthermore, the auction will allow the Pan brand to return to the market, with new management, a new proposal, generating more jobs and income.” For the auction, an expert opinion had been determined by the judge who declared the bankruptcy of Chocolates Pan, the brand responsible for manufacturing coins, pencils and chocolate cigarettes, and pointed out that the minimum market value was R$27.5 million. However, there were no proposals in the first two auctions, on February 1st and the 16th of the same month. Following the law, the third auction began with one bid and 12 bidders, who made proposals until reaching the winning price. As soon as approval by the judge and payment is proposed, the procedure decrees the end of the brand’s old phase. The company was declared bankrupt at the end of February 2023. The auction of the Chocolates Pan brand was carried out by the company Positivo Leilões, the same company responsible for auctioning the factory, located in the neighborhood of Santa Paula, an upscale area of ​​São Caetano do Sul, in Big Sao Paulo. The factory with the equipment was purchased by the chocolate company Cacau Show for R$71 million. Former Chocolates Pan Factory in the Santa Paula neighborhood, in São Caetano do Sul, Grande SP. Disclosure The acquisition of the factory was made by the company CSH Administração de Bens Intangíveis Ltda, the investment arm of the Cacau Show Group, which paid for the 10,432 m² space, a value 33% higher than the initial price stipulated by the Court for the auction. Cacau Show won all the auctioned items, purchasing the area of ​​the property where the factory was located, as well as the equipment and machines on site. The company was 85 years old and had four branches. In October 2016, it was purchased by Grupo Brasil Participações. The judicial administrator had stated in the records that there was a need to declare bankruptcy. Internal part of the former Chocolates Pan Factory in the Santa Paula neighborhood, in São Caetano do Sul, Grande SP. Reproduction In a note, previously, the State Attorney General’s Office, responsible for the debts registered in the company’s active debt, said that Pan had more than R$126 million in registered debts. Until the declaration of bankruptcy, the staff was 52 people. The company stated that revenue suffered a drop with the 2017 restructuring and that, during the Covid-19 pandemic, there was an even greater reduction. Tradition Chocolates Pan Reproduction/Instagram Among the company’s most traditional products are, in addition to the cigarette, the “chocolápis” (chocolate pencil) and coins, also made of chocolate. The company was founded on December 12, 1935, when the first products manufactured were the Chocolate Cigarrinho and the Bala Paulistinha — inspired by the Constitutionalist Revolution of 1932 —, as well as square-shaped chocolate bars. Pan was opened by engineers Aldo Aliberti and Oswaldo Falchero, on Rua Maranhão, in the city of São Caetano do Sul, in ABC Paulista. In 1941, a competition was promoted with an album with astronautical figures. People found the stickers in São Paulo bullets to paste in albums. Various prizes were given to anyone who completed a page or even the entire album. The promotion lasted two years. The best-selling products currently, according to the company, are honey bread, which was launched in 1945, sprinkles for sweets, milk chocolate coins, chocolates and gummy bears. In October 2016, at the age of 81, Pan changed hands. The family sweets business was acquired by Grupo Brasil Participações.

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