The Town becomes the theme of a business course – 07/16/2023 – Panel SA

Rock in Rio’s cousin from São Paulo, The Town, an event that takes place in September, will offer an online course that, in practice, will be a business class with the backstage of the festival itself as material for the classes. The course schedule will be announced on Tuesday (18).

In addition to Edu Lyra, from Gerando Falcões, publicists Washington Olivetto, founder of WMcCann, Nizan Guanaes, creator of the Africa agency and N.Ideias, and Roberto Medina, founder of Rock in Rio, will be announced as speakers.

Activist and founder of the NGO Gerando Falcões, Lyra will talk about Favela 3D, an initiative conceived by the organization and driven by The Town, which will impact more than 230 families in Haiti’s slums.

In this virtual program announcement event, Agatha Arêas, executive of The Town and creator of Rock in Rio Academy (the immersive version of the festival in Rio), will talk about building memorable experiences.

The course takes place in the festival’s own space and the speakers show behind the scenes of the elaboration and management of a project of this size, dealing with related themes, such as entrepreneurship, leadership, communication.

Who buys a day of course, can choose a date to watch the shows. The standard ticket for the course costs BRL 4,750 and the VIP ticket costs BRL 7,200.

To see the course lineup, just pick up the ticket for free on the Sympla website.

With Diego Felix

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