The Lula government’s first campaign in 2024 will be about public security – 01/01/2024 – Panel
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The Lula (PT) government will highlight public security and will launch, in January, a national advertising campaign on the topic.
With the motto “Brazil United against Crime”, it will highlight the actions of the Federal Police, the Federal Highway Police and the Armed Forces at borders, ports and airports against organized crime and militias.
According to members of Palácio do Planalto, the campaign will also highlight the fight against internet crimes, violence against women and pedophilia, as well as addressing partnerships that were signed by the Ministry of Justice with states and municipalities in the area of public security.
It will be the first campaign by Secom (Secretariat of Social Communication of the Presidency) in 2024 and will be broadcast on television, radio and the internet.
Public security has been one of the government’s points of attention since the PT member took office. It is one of the main agendas of allies and supporters of former president Jair Bolsonaro (PL).
Recent campaigns by the PT government have targeted evangelical and agribusiness audiences, sectors of society that make up the support base for Bolsonarism. Launched at the beginning of the month, the play “Brazil is one people” focuses on ending polarization in the country.
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