Sports and entertainment segment evolves and becomes a good business option
[ad_1]
Did you know that video games are a bigger market than the music and film industries combined? Faced with constant technological innovations, the segment gains prominence
Anyone who thinks that agricultural investors only need to understand the industry itself is mistaken. The limited view of the market prevents trends with a direct and indirect impact on investments from being observed. It is therefore necessary to explore other niches and explore new spaces in the economy.
The best entrepreneurs are those who diversify their fields of activity, while specializing in what they already do. This way, even when one market suffers declines, there are still others that can offer a chance to rebuild previous business.
The sports and entertainment segment is an excellent example. During the Covid-19 pandemic, when most industries suffered drastic declines, the opposite happened here. In a time of social isolation, monitoring and participating in these activities remotely has become stronger.
The main developments in sport and entertainment
Most of the developments that have occurred in the areas of sport and entertainment exist as a result of technology. Examples include artificial intelligence, such as the video assistant referee and sports betting and eSports. The internet plays a fundamental role in this.
The way fans interact with teams and athletes is not the same as in previous decades. Live broadcasts over the internet and direct access to the social networks of players and administrators open up countless possibilities. Once again, it is the internet that kickstarts changes.
Added to all this is the future regulation of sports betting and online casinos, a subject that we will explore in subsequent topics. In all cases, the constantly evolving landscape offers opportunities for entrepreneurs who want to stay ahead of trends.
Sports betting
It is impossible to talk about the sports and entertainment segment without mentioning sports betting and online bookmakers. These businesses are among the main sponsors of Brazilian football teams and athletes, at all levels. The Brasileirão Series A is a good example.
According to data from Datahub, based on information from IBGE, the sports betting sector grew 360% in Brazil between 2020 and 2022. This places us as the main market in Latin America and one of the main on the continent, which attests to the prevalence of the area in the international economy.
Physical sports betting is prohibited in Brazil, which makes online betting even more relevant, considering it is the only legal way to gamble. When we consider the 360% growth in the area, it is easy to see how the activity has fans in the country, inside and outside football.
First-time bettors can check information related to games on the Betting Academy platform. This is important even for those looking to undertake in the area. Only direct knowledge of how websites work allows you to understand their audiences.
Naturally, this is only possible if there is adequate segmentation, taking into account that teams and athletes are different from each other. The focus on a target audience, such as Flamengo guess, guarantees connection with its fans, as the bookmaker offers games for the team’s athletes in competitions.
The regulation of online casinos
In addition to sports betting houses, online casinos also stand out when it comes to entertainment and sports. Some of the games played on these platforms, such as card games, are considered part of “eSports”, a term dedicated to competitions held virtually.
In July 2023, Finance Minister Fernando Haddad spoke for the first time about the regulation of sports betting houses and online casinos, an issue that had been dropped from the agenda after the end of former president Michel Temer’s government. The news changes the national gaming scenario.
With the regulation of sports betting and online casinos, investing in businesses in the area will become a little more transparent, as sites can be registered in Brazil and will be subject to taxes. Currently, all online casino platforms have domains outside of here.
The first step in considering the sports and entertainment segment for a new business is to be well informed. As we mentioned in one of the previous topics, the objective should not be to follow market trends, but to observe what came before and stay ahead of the news.
It is impossible to predict the future of any industry, but everything indicates that the sports and entertainment segment will continue to grow. It is up to entrepreneurs with a vision of the future to take advantage of the opportunity to open businesses and invest while the market is still hot.
Read more:
Online casinos among the most visited websites
Receive up to R$800 bonus at NetBet, one of the oldest betting sites on the internet
NetBet online casino partners with game developer SlotMatrix
[ad_2]
Source link
