Rodriguinho, Ivo Meirelles or Belo: who created the ‘pivete blonde’ hair? g1 reveals origins of the look

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Musician who was part of Os Travessos and is on ‘BBB 24’ claims to be the creator of the look, which was popular in the 1990s, especially in the pagode. Rodriguinho, Ivo Meirelles or Belo: who created the ‘pivete blonde’ hair? One of the names of “BBB 24” most talked about on the networks, Rodriguinho claims to be the creator of the trend for bleached men’s hair. In more than one interview, the brother attributed the wave of blonde musicians at the end of the 1990s to him. “All of them [me copiaram]. I was the first to do this. And then everyone [copiou]”, said the artist on the podcast “Podpah”, seven months ago. Rodriguinho, however, is not the precursor of the aesthetic. Ivo Meirelles and his band, Funk n’ Lata, were already blonde at least two years before the São Paulo native started to be successful, in 1997, in Travessos, a group that had hits such as ” Quando a Gente Ama ” and ” Tô Te Filmando “. Ivo Meirelles Reproduction The samba of the ‘crilouros’ Recorded in 1995, the music video “Não é Mole, Não! ” shows Ivo and all the members of Funk n’ Lata with their yellowish locks, dancing to the sound of erotic moans and an arrangement that goes from samba to charm. In several scenes, their heads appear close together, highlighting the so-called “pivete blonde”. Some musicians even have bleached mustaches. Scene from the clip ‘Não é Mole, Não’, by Funk N’ Lata Reproduction/YouTube In another video from the same year, Ivo reads a newspaper with the headline “o samba dos ‘crilouros'”, in reference to Funk n’ Lata’s flashy look. The same aesthetic was featured on the cover of the 1996 album, and the photo was recreated by the musicians in 2017. “In New York, I saw Terence Trent d’arby with blonde hair and I thought it was interesting, because You saw women with bleached hair on the streets, but not men,” says Ivo in an interview with g1. “I bleached mine to see how it looked. I arrived in Brazil and made the whole band paint too.” The chronology of the ‘blonde kid’ Juan Silva/g1 Pagodeiro and blonde But the look was not restricted to them. In 1997, there were other blonde artists, the vast majority of whom were from pagode. The most famous were Rodriguinho, Chrigor, from Exaltasamba, and Belo, from Soweto. Three singers who still bleach their hair today. Rodriguinho says he got it stuck to his hair almost by accident, after an attempt to dye it red. The pagodeiro would have bleached it the strands to apply the colorant, but, being late for a show, he didn’t have time to paint his head. Cover of ‘Farol das Estrelas’, from 1999 Reproduction He says he tried to hide the strands from the public out of embarrassment. Os Travessos, however, They forced him to show it. To his surprise, the audience was ecstatic and applauded. So, yes, he decided to keep his blonde. In 2014, Chrigor stated that he bleached his hair inspired by Funk N’ Lata. “But Rodriguinho already dyed it. It’s just that he was still independent. It was Rodriguinho first, me and then Belo”, he told Terra. The video for “Noite Fria” from the Samba Cura project, from 1997, shows the former blond mischievous man next to Belo with a brunette. Cover of ‘Desliga e Vem’, do Exalsamba Reproduction Blonde pivete Until then, in Brazil, it was not very common for men to dye their hair. Hair coloring, in fact, was very different from what we know today. Since ancient times, people from different corners of the world have dyed their locks. Until the beginning of the 20th century, the methods were exclusively homemade (and quite dangerous), made from insects, seeds and natural oils. Cover of ‘Our Dance’, by Os Travessos Reproduction In the case of blonde dye, linked for centuries to prostitution, the situation changed from 1909 onwards, with the founding of L’Oréal by chemist Eugène Schueller. In 1931, the film “Platinum Blonde” popularized the color, with Jean Harlow going platinum on the big screen. More than two decades later, the strands clear became a female craze in the United States, thanks to an advertising campaign by Clairol. Since then, the number of paints and bleaching powders is growing every day. In the favela and at the dances In Brazil in the 1990s, male blonde began to appear subtly in favelas and black dances in Rio, but was consolidated once and for all after the wave of bleached pagodeiros. The style was popularly nicknamed “pivete blonde”. There are those who consider the term racist, since the aesthetic is linked to blackness and “pivete” has a pejorative tone. “In the context of the outskirts, plating your hair has to do with celebration, play and beauty. A masculine, peripheral, black ritual”, says Maxwell Alexandre, artist of “Descoloração Global”, a series of videos of people dyeing their hair at home. Untitled work, by Maxwell Alexandre Maxwell Alexandre It is worth mentioning that, despite constant advances in hair technology, bleaching presents risks. Hairdresser Caio Costa, who participated in the reality show “The Cut Brasil”, explains that the process can harm the scalp and cause burns to the head, if done incorrectly. “I know people with the courage to do it alone and take that risk, but I don’t recommend it.” He also says that the pivete blonde is popular especially in the summer, when the weather is bright. That’s why it harmonizes so well with blonde. Untitled work, by Maxwell Alexandre Maxwell Alexandre From pivete to nevado After the beginning of the 2000s, the blonde pivete wave was restricted to the summer, but with less support than before. Between the end of the 2010s and the beginning of the 2020s, the style returned to prominence, but with a redesign. Lighter and less yellow than pagodeiros’ hair, the strands are platinum. The trending blonde is no longer the kid, but the nevado — the name by which he is known. Neymar, Gabigol, Caio Castro, Wesley Safadão, MC Ryan SP and Leo Santana are some of the celebrities who have adopted the aesthetic. (From left to right): Gabigol, Neymar, Leo Santana and MC Ryan SP Montage (Reuters, Lee Smith, Reproduction) “The moment everyone wants to launch the nevado is at the end of the year”, says Paulo Henrique, creator of the “Nevou de Favela” course, aimed at hairdressers. “It’s a culture created in communities. Every end of the year, whoever is ‘creating’ throws the snow.” “People are inspired by MCs, influencers, barbers… Before, there was a bit of prejudice, but today that is changing.”

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