Read this Thursday’s edition of the FolhaMercado newsletter (22) – 02/22/2024 – Market

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Burger King operator wants Starbucks

Zamp, operator of the Burger King and Popeye’s chains in Brazil, is negotiating with Starbucks to become the master franchisee of the American brand in Brazil.

• Since then, about 40 of Starbucks’ 187 stores have closed here.

The strategy of Zamp is to take advantage of the current franchisor’s bad moment to add a new brand to its network of operations in Brazil.

New owner: the fast-food operator announced that the Arab fund Mubadala, which was already a relevant shareholder, took control of it, owning 58.2% of share capital.

• After having its offer for control rejected last year, Mubadala increased its stake and achieved its objective by acquiring the 16.8% stake that belonged to the FitPart manager.

Who is who:

↳ Zamp: former BK Brasil, closed the month of September with 1,003 restaurants in the country, including its own and franchisees. In 2022, it had net revenue of R$3.6 billion and a loss of R$41.4 million. The 2023 result has not yet been released.

↳ Mubadala: UAE sovereign wealth fund that manages US$276 billion (R$1.36 trillion) in assets around the world.

↳ SouthRock: Founded in 2015 by American Ken Pope, it purchased the right to operate Starbucks Brasil in 2018.

• It manages the brands TGI Friday’s, BAR (Brazil Airport Restaurants), Eataly and Subway – which were left out of judicial recovery.

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Tesla in Espírito Santo

Espírito Santo businessman Flávio Figueiredo Assis was inspired by Tesla to produce his own electric car.

↳ He, who drives a Tesla Model 3, wants to repeat the manufacturer’s business model with direct sales to consumers, without going through the dealership.

↳ Lecar, the company he created to produce the electrically powered vehicle, dismantled a Tesla Model Y to understand the technologies on board.

The goals for the Lecar 459 are bold:

• Estimated price of R$ 279 thousand –with the possibility of reducing it to R$200 thousand in negotiations with suppliers;

• Range of 400 kilometers on a full charge;

• Launch in December this year, but physical impact and aerodynamic tests haven’t even been done yet.

The car will have an SUV coupe body, like the Fiat Fastback and the BMW X4 – the design was changed in relation to the sedan in the first prototype (in the photo);

The business is run with own capital de Assis, which sold its PAT (Worker’s Food Program) card administrator in 2022.

He says 30 engineers were hired, and 23 of them came from Ford. There are also employees with experience at Nissan, Marcopolo and Gurgel. In 2025, the businessman plans to launch Lecar’s IPO (initial share offering).

More about electric cars:

• Clean Energy | A Sheet launched a weekly newsletter with a selection of texts about the energy transition; sign here.

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Clicked, paid

The pilot phase of “Click to Pay”, an online payment method that reduces the steps to complete purchases in ecommerce, began this Tuesday.

Understand: the tool gathers the buyer’s personal data (name, email, CPF, address), which are offered by the card brand.

When finalizing a purchase on a website, the user simply provides their email and performs a two-factor check and the card options appear.

It is not necessary to enter personal information and card details, such as number, expiration date and verification code – all of this is stored encrypted in the Click to Pay database.

The goal: is to reduce dropouts when completing online purchases, by speeding up and facilitating the confirmation of information.

Phases. For now, the tool will only be available for credit purchases, but should include debit throughout the year.

• The pilot phase began on the ticket sales website Ingresse.

The option itself was already provided by some card brands, but has now been standardized by Abecs, an association that represents the electronic payment industry.