Read this Monday’s edition of the FolhaMercado newsletter (27) – 11/27/2023 – Market

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Black Friday disappoints

Retail expectations for this year’s Black Friday were high after interest rates and the World Cup hampered sales in last year’s edition.

The reality, however, was a new drop in revenue on the most important date of the year for the sector, according to consultancy research.

In numbers:

• R$3.4 billion was the turnover from midnight on Thursday (23) until 11:59 pm on Friday (24), according to a survey by Neotrust carried out in partnership with ClearSale.

• BRL 675.36 was how much each consumer spent on average, according to the research.

Which explains: Interest rates remain high enough to take away the appetite of consumers, who still live with the pressure of debt. Those who had a little money left ended up buying earlier, according to NielsenIQ Ebit.

Retailers expected much more. A Neotrust survey indicated that 57% of consumers intended to shop on Black Friday, projecting R$6.98 billion revenue in e-commerce, growth of 12.6% compared to the previous year.

The date wasn’t bad for everyone.

• In the USA, where interest rates are also at a restrictive level, the date was also a record. Online sales grew 9% compared to the previous year, according to Salesforce.

Last breath: The ultimate expectation for Brazilian retailers to remove the bad feeling from this year’s edition is Cyber ​​Monday, known as the “Xepa” of Black Friday and which tends to concentrate discounts on electronics this Monday (27).

More about Black Friday

• Bought it but didn’t like it? See rules to guarantee returns.

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Judicialization of the home office

With the end of the pandemic and the order for companies to return to offices, workers have turned to the courts to maintain their home office.

Which explains: Judicial decisions have been based on situations that protect the health of workers or family members, based on issues provided for in the statute of the elderly and children and adolescents.

Labor lawyers say that the most common cases are those in which the employee was allowed to work from home in a certain city, but would have to work in person in another city after the end of the quarantine.

They also state that public servants have been more frequently brought to justice, as they feel more confident in taking these measures than workers in the private sector.

In Pará, for example, the Court determined that a public university employee could work remotely to accompany her husband who was transferred abroad.

In numbers:

• 60,332 processes were distributed across the country involving home office or remote work from before the pandemic until the 17th of this month, according to a survey by the Data Lawyer platform;

• 1,269 were distributed in the last 30 days and the average value of the cases was R$219,908. 2021 concentrates 35.8% of these actions; 2022, 33.7%.

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Startup of the Week: LogComex

On Mondays, the panel features an x-ray of a startup that recently announced funding.

The startup: Founded in 2016, it develops software for planning, real-time monitoring and automation of logistics chains. Its clients include ports, airports and importing and exporting companies.

In numbers: LogComex recently announced that it had received an investment from US$33 million (R$ 161 million) in a series B round (understand the stages of investment in startups here).

Who invested: the round was led by Riverwood Capital and was joined by Endeavor, Igah, Alexia Ventures and Caravela Capital.

What problem does it solve: Using data, LogComex promises to simplify logistics operations for those involved in import and export.

• She states that the resources raised in this investment will be used to expand the software offering for importers and logistics operators, with a focus on the automotive and pharmaceutical sectors.

• LogComex says it is already profitable. With around 300 workers, it is in more than 11 countries and on five continents.

Why is it highlighted?: the startup operates in one of the sectors that was most upended by the effects of the pandemic.

• Between 2020 and much of 2021, the boom in online consumption with people staying at home and the restrictions of the health crisis on production chains generated logistical chaos in the world.

• Today, the problem has been partially overcome, but other challenges have emerged, such as the intensification of geopolitical tensions and the pressure to reduce the environmental impact of operations.

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Slowness in car repairs

1 in 6 car parts ordered by auto repair shops from January to March still needed to be delivered by automakers in August.

The list comes from a survey by FenSeg (National Federation of General Insurance) and illustrates the delay in car repairs, a problem that affects drivers, workshops and insurers.

In numbers:

• 7% of the 235 thousand car accidents until August suffered from parts delays;

• 25 days was the average time that drivers had to keep spare cars rented by insurance companies while accredited workshops waited for parts to be delivered;

• 11 days was the average time recorded in 2019, the last year before the pandemic.

Which explains: Those involved have different versions of what leads to delays in vehicle repairs.

↳ FenSeg points to the shortage of components generated by the pandemic, the slowdown in vehicle sales and the suspension or stoppage of production by automakers in Brazil.

↳ Sindifupi-SP (Union of the Body Shop and Painting Industry of the State of São Paulo) says that the delay in the delivery of parts is not due to the slowness of the automakers, but to the purchasing process of the insurance companies.

Anfavea, the association that represents manufacturers in Brazil, said that it was not informed about problems or bottlenecks in production.

What delays the most: most of the missing parts (60%) are bodywork – bumpers, headlights, doors and panels. Mechanical components such as microchips, the most affected during the pandemic, account for 25% of delays. Glass and lighting account for 8%, and security, 6%.